Tato magisterská práce se zabývá zkoumáním výročních zpráv pomocí kritické žánrové analýzy, kterou v roce 2017 nově navrhl lingvista Vijay K. Bhatia. Kritická žánrová analýza rozšiřuje základní rámec žánrové analýzy a dává větší důraz na intertextualitu, interdiskurzivitu a socio-pragmatický kontext, čímž kromě obsáhlé charakteristiky žánrů vysvětluje a objasňuje použitý diskurz a odbornou praxi. Práce je především zaměřená na dopis akcionářům. Korpus je rozdělen na dvě kontrastní poloviny dopisy společností, které měly úspěšný rok a dopisy společností, které zažily bankrot. Práce se tedy snaží odhalit, jakým způsobem autoři vybraných dopisů zneužívají flexibilitu tohoto žánru ve svůj prospěch.
Anotace v angličtině
The present diploma thesis deals with investigating a corporate annual report genre through the lens of Critical Genre Analysis which was newly proposed by linguist Vijay K. Bhatia in 2017. Critical Genre Analysis broadens the basic framework of genre analysis by giving more emphasis on intertextuality, interdiscursivity, and socio-pragmatic context. Apart from providing a thorough description, it aims to explain and clarify discourse and professional practices. Mainly focused on the subgenre of letter to shareholders, the corpus of the thesis presents two contrasting groups of companies those that had a successful year and those that suffered a bankruptcy. Executing Critical Genre Analysis, the thesis seeks to uncover how the authors of selected annual reports exploit the genre's flexibility to incorporate, or, conversely, avoid including such aspects that either help or undermine achieving their professional practice objectives.
Letter to shareholders, annual report, genre analysis, Critical Genre Analysis.
Rozsah průvodní práce
85
Jazyk
AN
Anotace
Tato magisterská práce se zabývá zkoumáním výročních zpráv pomocí kritické žánrové analýzy, kterou v roce 2017 nově navrhl lingvista Vijay K. Bhatia. Kritická žánrová analýza rozšiřuje základní rámec žánrové analýzy a dává větší důraz na intertextualitu, interdiskurzivitu a socio-pragmatický kontext, čímž kromě obsáhlé charakteristiky žánrů vysvětluje a objasňuje použitý diskurz a odbornou praxi. Práce je především zaměřená na dopis akcionářům. Korpus je rozdělen na dvě kontrastní poloviny dopisy společností, které měly úspěšný rok a dopisy společností, které zažily bankrot. Práce se tedy snaží odhalit, jakým způsobem autoři vybraných dopisů zneužívají flexibilitu tohoto žánru ve svůj prospěch.
Anotace v angličtině
The present diploma thesis deals with investigating a corporate annual report genre through the lens of Critical Genre Analysis which was newly proposed by linguist Vijay K. Bhatia in 2017. Critical Genre Analysis broadens the basic framework of genre analysis by giving more emphasis on intertextuality, interdiscursivity, and socio-pragmatic context. Apart from providing a thorough description, it aims to explain and clarify discourse and professional practices. Mainly focused on the subgenre of letter to shareholders, the corpus of the thesis presents two contrasting groups of companies those that had a successful year and those that suffered a bankruptcy. Executing Critical Genre Analysis, the thesis seeks to uncover how the authors of selected annual reports exploit the genre's flexibility to incorporate, or, conversely, avoid including such aspects that either help or undermine achieving their professional practice objectives.
Letter to shareholders, annual report, genre analysis, Critical Genre Analysis.
Zásady pro vypracování
This diploma thesis deals with investigating an annual report genre through the lens of Critical Genre Analysis. Mainly focused on corporations and companies that suffered a major loss or bankruptcy, the author applies Critical Genre Analysis to investigate disclosure documents in order to recognize how professional practices are exploited by writers who aim to achieve their professional, and inevitably, also private intentions. Executing Critical Genre Analysis, the thesis seeks to uncover how the authors of selected annual reports exploit the genre's flexibility to incorporate, or, conversely, avoid including, the aspects that help or undermine achieving their professional practice objectives.
In his publication Critical Genre Analysis: Investigating interdiscursive performance in professional practice (2016), a linguist Vijay K. Bhatia proposes a new approach towards genre analysis. This new approach broadens the basic framework of genre analysis by giving more emphasis on intertextuality, interdiscursivity, and socio-pragmatic context aiming to, apart from a thorough description, explain and clarify discourse and professional practices. Doing so, Bhatia moves analysing genres away from focusing primarily on its text-internal features towards a more complex analysis Critical Genre Analysis.
Applying Bhatia's model, the thesis investigates a canon of annual reports of companies that are likely, intending to maintain their corporate image and not losing their shareholders, to manipulate their annual disclosure documents due to their negative performance. One of the thesis' goals, apart from examining the newly proposed analysis method, is to show the importance of bringing professional practice language use into wider awareness.
Zásady pro vypracování
This diploma thesis deals with investigating an annual report genre through the lens of Critical Genre Analysis. Mainly focused on corporations and companies that suffered a major loss or bankruptcy, the author applies Critical Genre Analysis to investigate disclosure documents in order to recognize how professional practices are exploited by writers who aim to achieve their professional, and inevitably, also private intentions. Executing Critical Genre Analysis, the thesis seeks to uncover how the authors of selected annual reports exploit the genre's flexibility to incorporate, or, conversely, avoid including, the aspects that help or undermine achieving their professional practice objectives.
In his publication Critical Genre Analysis: Investigating interdiscursive performance in professional practice (2016), a linguist Vijay K. Bhatia proposes a new approach towards genre analysis. This new approach broadens the basic framework of genre analysis by giving more emphasis on intertextuality, interdiscursivity, and socio-pragmatic context aiming to, apart from a thorough description, explain and clarify discourse and professional practices. Doing so, Bhatia moves analysing genres away from focusing primarily on its text-internal features towards a more complex analysis Critical Genre Analysis.
Applying Bhatia's model, the thesis investigates a canon of annual reports of companies that are likely, intending to maintain their corporate image and not losing their shareholders, to manipulate their annual disclosure documents due to their negative performance. One of the thesis' goals, apart from examining the newly proposed analysis method, is to show the importance of bringing professional practice language use into wider awareness.
Seznam doporučené literatury
Bateman, John A. 2008. Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents. Hampshire and New York: Palgrave Macmillan.
Bax, Stephen. 2011. Discourse and Genre: Analysing Language in Context. Hampshire: Palgrave Macmillan.
Bhatia, Vijay K. 2017. Critical Genre Analysis: Investigating Interdiscursive Performance in Professional Practice. Oxon and New York: Routledge.
Bhatia, Vijay K. 2013. Analysing Genre: Language Use in Professional Settings. Oxon and New York: Routledge.
Bhatia, Vijay K. 2014. Worlds of Written Discourse. London and New York: Bloomsbury Publishing Plc.
Carol, David. 2001. "Mythmaking in Annual Reports." In Journal of Business and Technical Communication, vol. 15, 2: pp. 195-222.
Stanko, Brian, and Zeller, Thomas. 2003. Understanding Corporate Annual Reports: a user's guide. Hoboken: John Wiley & sons, Inc.
Subramanian, Ram. Insley, Robert G. Blackwell, Rodney D. 1993. "Performance and Readability: A Comparison of Annual Reports of Profitable and Unprofitable Corporations." In The Journal of Business Communication (1973), vol. 30, 1: pp. 49-61.
Swales, John M. 1999. Genre Analysis (6th ed.). Cambridge: Cambridge University Press.
Seznam doporučené literatury
Bateman, John A. 2008. Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents. Hampshire and New York: Palgrave Macmillan.
Bax, Stephen. 2011. Discourse and Genre: Analysing Language in Context. Hampshire: Palgrave Macmillan.
Bhatia, Vijay K. 2017. Critical Genre Analysis: Investigating Interdiscursive Performance in Professional Practice. Oxon and New York: Routledge.
Bhatia, Vijay K. 2013. Analysing Genre: Language Use in Professional Settings. Oxon and New York: Routledge.
Bhatia, Vijay K. 2014. Worlds of Written Discourse. London and New York: Bloomsbury Publishing Plc.
Carol, David. 2001. "Mythmaking in Annual Reports." In Journal of Business and Technical Communication, vol. 15, 2: pp. 195-222.
Stanko, Brian, and Zeller, Thomas. 2003. Understanding Corporate Annual Reports: a user's guide. Hoboken: John Wiley & sons, Inc.
Subramanian, Ram. Insley, Robert G. Blackwell, Rodney D. 1993. "Performance and Readability: A Comparison of Annual Reports of Profitable and Unprofitable Corporations." In The Journal of Business Communication (1973), vol. 30, 1: pp. 49-61.
Swales, John M. 1999. Genre Analysis (6th ed.). Cambridge: Cambridge University Press.