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Hlavní téma
Transkulturní aspekt v Cannes Lions Mezinárodní festival kreativity v komunikaci
Hlavní téma v angličtině
Transcultural aspect of Cannes Lions International Festival of Creativity in communications
Cannes Lions International Festival of Creativity is the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers. This European festival annually welcomes around 8.000 advertising professionals from 90 countries. Thousands of ads from all over the world are showcased and judged.
In my master thesis I would like to investigate the transcultural aspect of this festival. My primary resources are Cannes Lions International Festival's post-materials, videos,press, official site and official announcements in social networks, such as twitter and facebook.
My Master thesis consists of 3 parts. In the introduction I state the hypothesises, concerning Cannes Lions Festival as a transcultural site. In the first chapter I describe methodological approach and clarify the concept of European Festival. In the second chapter I provide the case-study analysis of the program, winner advertisements and public sphere of Cannes Lions 2012.
Zásady pro vypracování
Cannes Lions International Festival of Creativity is the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers. This European festival annually welcomes around 8.000 advertising professionals from 90 countries. Thousands of ads from all over the world are showcased and judged.
In my master thesis I would like to investigate the transcultural aspect of this festival. My primary resources are Cannes Lions International Festival's post-materials, videos,press, official site and official announcements in social networks, such as twitter and facebook.
My Master thesis consists of 3 parts. In the introduction I state the hypothesises, concerning Cannes Lions Festival as a transcultural site. In the first chapter I describe methodological approach and clarify the concept of European Festival. In the second chapter I provide the case-study analysis of the program, winner advertisements and public sphere of Cannes Lions 2012.
Seznam doporučené literatury
About Benetton - Our Campaigns.
http://press.benettongroup.com/ben_en/about/campaigns/history/?t=print.
Berg, Wolfgang. Transcultural areas. Heidelberg, 2011.
Brosius, Christiane. Transcultural Turbulences: Towards a Multi-Sited Reading of Image Flows (Transcultural Research - Heidelberg Studies on Asia and Europe in a Global Context). Heidelberg, 2011.
Cannes Lions Library. http://www.canneslions.com
Cannon, Jackie. Advertising and identity in Europe: the I of the beholder. Bristol,Portland
OR: Intellect, 2000.
Carter Meg. The art of success. The Guardian (September 24, 2011).
Edvardsson, Bo. Values-based service for sustainable business: lessons from IKEA.London,New York: Routledge, 2009.
Funakawa, Atsushi. Transcultural Management: A New Approach for Global Organizations. Jossey Bass, 1997.
Iezzi, Theresa. The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age).Crain Communications, 2010.
Marshall McLuhan. Think.Exist, 2011.
http://thinkexist.com/quotation/advertising_is_the_greatest_art_form_of_the-th/215556.html.
Robins, Kevin. The Challenge of transcultural diversities. Council of Europe, 2006.
Sandkühler, Hans-Jorg. Transculturality: epistemology, ethics and politics. Peter Lang publisher, 2004.
Schmetterer, Bob. Leap! A Revolution in Creative Business Strategy. New Jersey, 2003.
Sibille, Christiane. Transcultural History: Theories, Methods, Sources (Transcultural Research - Heidelberg Studies on Asia and Europe in a Global Context). Heidelberg, 2012.
Tungate, Mark. Adland: A Global History of Advertising. Kogan page, 2007.
Welsch Wolfgang. Transculturality: the puzzling form of cultures today. Spaces of Culture: City, Nation, World, 196. London: Sage, 1999.
Yunus, Muhammad. Building social business: the new kind of capitalism that serves humanity's most pressing needs. 1. New York: Public Affairs, 2010.
Seznam doporučené literatury
About Benetton - Our Campaigns.
http://press.benettongroup.com/ben_en/about/campaigns/history/?t=print.
Berg, Wolfgang. Transcultural areas. Heidelberg, 2011.
Brosius, Christiane. Transcultural Turbulences: Towards a Multi-Sited Reading of Image Flows (Transcultural Research - Heidelberg Studies on Asia and Europe in a Global Context). Heidelberg, 2011.
Cannes Lions Library. http://www.canneslions.com
Cannon, Jackie. Advertising and identity in Europe: the I of the beholder. Bristol,Portland
OR: Intellect, 2000.
Carter Meg. The art of success. The Guardian (September 24, 2011).
Edvardsson, Bo. Values-based service for sustainable business: lessons from IKEA.London,New York: Routledge, 2009.
Funakawa, Atsushi. Transcultural Management: A New Approach for Global Organizations. Jossey Bass, 1997.
Iezzi, Theresa. The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age).Crain Communications, 2010.
Marshall McLuhan. Think.Exist, 2011.
http://thinkexist.com/quotation/advertising_is_the_greatest_art_form_of_the-th/215556.html.
Robins, Kevin. The Challenge of transcultural diversities. Council of Europe, 2006.
Sandkühler, Hans-Jorg. Transculturality: epistemology, ethics and politics. Peter Lang publisher, 2004.
Schmetterer, Bob. Leap! A Revolution in Creative Business Strategy. New Jersey, 2003.
Sibille, Christiane. Transcultural History: Theories, Methods, Sources (Transcultural Research - Heidelberg Studies on Asia and Europe in a Global Context). Heidelberg, 2012.
Tungate, Mark. Adland: A Global History of Advertising. Kogan page, 2007.
Welsch Wolfgang. Transculturality: the puzzling form of cultures today. Spaces of Culture: City, Nation, World, 196. London: Sage, 1999.
Yunus, Muhammad. Building social business: the new kind of capitalism that serves humanity's most pressing needs. 1. New York: Public Affairs, 2010.