Palacký University Olomouc
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for academic year 2024/2025
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Course: Theory of Mass Communication 2

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Course title Theory of Mass Communication 2
Course code KZU/MKB2
Organizational form of instruction Lecture + Seminar
Level of course unspecified
Year of study not specified
Semester Summer
Number of ECTS credits 4
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
Course content
1st Media Studies (MS), problems with the definition of the subject, relationship to other sciences 2nd history of MS - an overview of basic theories and approaches in MS 3rd Present MS - an overview of basic theories and approaches in MS 4th MK I analyzed in terms of different approaches, basic communication models 5th analysis of MK II - List of basic methodological and analytical approaches 6th analysis of MK III - methods and techniques of research MK 7th MS and their use for the study of journalism 8th MS and intelligence - intelligence as a form of communication, intelligence as a discourse, news as a genre, part narrative intelligence, intelligence from the perspective of political economy / sociology / cultural studies 9th determinants med.obsah (Shoemaker-Reese) 10th - 12 overview of the major theories related to MK (agenda setting, knowledge gaps, spiral of silence, criterion-ria newsworthiness, gatekeeping ...)

Learning activities and teaching methods
Work with Text (with Book, Textbook)
Learning outcomes
The aim of the course TMK II is familiar with the various segments of the process of media communication options for their conceptualisation. This issue is thematized in terms of different theoretical / analytical approaches with which students were introduced at the rate I TMK and the possibility of critical reflection stage further to the complexity of the issue. Particular emphasis is placed on the subjects of media production, which should provide sufficient guidance in the theoretical aspects of the problem, which is the subject of a rate analysis of media messages, realized in the master's degree studies.
Students will acquire skills of the course according to sylabus.
Prerequisites
passing MKB1
KZU/MKB1

Assessment methods and criteria
Oral exam

Successfully completing all oral and written exercises and assignments as directed;
Recommended literature
  • Berger, A. A. Media and communication research methods: an introduction to qualitative and quantitative approaches.
  • Berger, A. A. Popular Culture Genres. Newbury Park: Sage 1992.
  • Burton, G. - Jirák, J.:. Úvod do studia médií. Brno 2003..
  • DeFleur, M. - Ballová, S. J.:. Teorie masové komunikace. Praha 1996.
  • Gibson, B., & Hartman, J. Rediscovering grounded theory.
  • Knapp, H. (2014). Introductory statistics using SPSS. Thousand Oaks, Calif: SAGE Publications.
  • Kronicková, J. C.:. Alternativní metodologie pro analýzu kvalitativních dat. In: Sociologický časopis, č. 1., ročník 33, Praha 1997, s. 57 - 67)..
  • Mareš, P., Rabušic, L., & Soukup, P. Analýza sociálněvědních dat (nejen) v SPSS.
  • McNair, B. (2004). Sociologie žurnalistiky. Praha: Portál.
  • McQuail, D. (2002). Úvod do teorie masové komunikace.. Praha: Portál.
  • Pácl, P. Tři etapy sociologického výzkumu hromadných sdělovacích prostředků. Ostrava 1995.
  • Sedláková, R. (2014). Výzkum médií: nejužívanější metody a techniky. Praha: Grada.
  • Shoemaker, P. J. - Reese, S. D.:. Mediating the message: theories of influences on mass media content. New York 1991..
  • Schulz, W. - Hagen, L. - Schrerer, H. Analýza obsahu mediálních sdělení. Praha 1997.
  • Strauss, A. - Corbinová, J.:. Základy kvalitativního výzkumu. Boskovice 1999.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Palacký University Olomouc, date of update: 13.06.2025 23:55. Data created for academic year 2024/2025