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Lecturer(s)
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Course content
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1st commissioning issues - communication / media studies and media communication (MK) 2nd MK conceptualisation of fundamental concepts in social science and humanities disciplines (communication, communication, interpretation, meaning, ...) 3rd interdisciplinary nature of study MK 4th semiotics, linguistics and MK, the use of communications and media studies 5th information theory / systems and MK, use of communications and media studies 6th sociology, social psychology, theory of social communication and MK, the use of communication and media studies 7th media communication as a process and its segmentation 8th basic communication models MK 9th context MK (Society and Culture) 10th media institutions (basic characteristics, determinants and processes) 11th of media production and media content (method of creating the media production, intervening factors and processes of media production as information / discourse) 12th audience (the audience, the relationship of audiences to other segments of the process of mass communication) 13th effects of MK (the definition of the concept, classification effects)
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Work with Text (with Book, Textbook)
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Learning outcomes
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Students will acquire skills of the course according to sylabus.
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Prerequisites
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ability to work with specialized texts
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Assessment methods and criteria
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Seminar Work
Active participation in lectures, seminars and training on the development and presentation of a selected topic in the seminar.
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Recommended literature
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Berger, A. A. Making sense of media: key texts in media and cultural studies. Oxford 2005..
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Berger, A. A. Media and communication research methods: an introduction to qualitative and quantitative approaches.
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Burton, G. - Jirák, J.:. Úvod do studia médií. Brno 2003..
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DeFleur, M. - Ballová, S. J.:. Teorie masové komunikace. Praha 1996.
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Fay, B. Současná filosofie sociálních věd. Praha 2002.
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Gibson, B., & Hartman, J. Rediscovering grounded theory.
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Knapp, H. (2014). Introductory statistics using SPSS. Thousand Oaks, Calif: SAGE Publications.
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Mareš, P., Rabušic, L., & Soukup, P. Analýza sociálněvědních dat (nejen) v SPSS.
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McQuail, D. Úvod do teorie masové komunikace. Praha 1999.
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Pácl, P. Tři etapy sociologického výzkumu hromadných sdělovacích prostředků. Ostrava 1995..
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Sedláková, R. (2014). Výzkum médií: nejužívanější metody a techniky. Praha: Grada.
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