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Lecturer(s)
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Chorý Tomáš, ak. soch. ArtD.
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Course content
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The instruction focuses on addressing more demanding graphic tasks in the form of individual projects together with improvement of knowledge about typography and production of more extensive printed materials (catalogues, magazines, books). Students apply the gained knowledge and skills from other fields. More extensive projects may later be elaborated as theses.
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Learning activities and teaching methods
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Dialogic Lecture (Discussion, Dialog, Brainstorming), Grafic and Art Activities
- Attendace
- 39 hours per semester
- Semestral Work
- 51 hours per semester
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Learning outcomes
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The principal object of the education is to master the process of designing and realization of addressing graphic tasks in the form of individual projects. Students apply the gained knowledge and skills from other fields. More extensive projects may later be elaborated as theses. Adobe InDesign and Acrobat SW - encompassment of the basic graphic functions.
Encompassment of the process of designing and realization of addressing graphic tasks (prepress and press). Encompassment of the graphic functions of Adobe Photoshop and Adobe Acrobat SW.
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Prerequisites
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Encompassment of the graphic software Corel Draw and Adobe Photoshop, basic level.
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Assessment methods and criteria
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Analysis of Creative works (Music, Pictorial,Literary), Seminar Work
Design, realization and presentation of an individual project from the commercial art field. Creativity, interest in the subject, regular consultations, independent work. Adobe InDesign SW - encompassment of the basic graphic functions. Attendance in seminars at least 80%.
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Recommended literature
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(2006). Ikony, symboly a piktogramy. Praha.
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AMBROSE, G. - HARRIS, P. (2009). Layout - Velký průvodce grafickou úpravou. Brno.
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AMBROSE, G., HARRIS, P. (2011). Grafický design - Designové myšlení. Brno: Computer Press.
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BERAN, V. a kol. (2004). Aktualizovaný typografický manuál. Praha.
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DABNER, D. (2004). Grafický design v praxi. Slovart.
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FIELL, CH. - FIELL, P. (2005). Graphic design now. Koln.
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SALTZ, I. (2010). Základy typografie - 100 principů pro práci s písmem. Praha.
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SAMARA, T. (2008). Grafický design - Základní pravidla a způsoby jejich porušování. Praha.
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TWEMLOWOVÁ, A. (2008). K čemu je grafický design?. Praha.
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WILLMORE, B. (2005). Velká kniha k Adobe Photoshop CS. Praha.
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