|
Lecturer(s)
|
-
Kadlec Jaromír, doc. Mgr. Dr.
|
|
Course content
|
unspecified
|
|
Learning activities and teaching methods
|
Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook), Projection (static, dynamic)
- Attendace
- 25 hours per semester
- Preparation for the Exam
- 25 hours per semester
- Homework for Teaching
- 25 hours per semester
|
|
Learning outcomes
|
|
|
|
Prerequisites
|
unspecified
|
|
Assessment methods and criteria
|
Mark, Written exam, Student performance, Systematic Observation of Student
|
|
Recommended literature
|
-
Fréry, F., Gerry J., Whittington, R., Scholes, K. (2011). Stratégie. Paris.
-
Kotler, P., Keller, K., Manceau, D., Dubois B. (2009). Marketing, management. Paris.
-
Papin, R. (2011). La création d?entreprise. Paris.
-
Vernimmen, P. (2000). Finance d?entreprise. Paris.
|