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Course: Semiotics in Theory and Praxis

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Course title Semiotics in Theory and Praxis
Course code KOL/92BST
Organizational form of instruction Seminar
Level of course Doctoral
Year of study not specified
Semester Winter and summer
Number of ECTS credits 10
Language of instruction Czech
Status of course Compulsory-optional, Optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Kořenský Jan, prof. PhDr. DrSc.
Course content
(1) Semiotics as science and/or methodology - definition of semiotics and its brief history (2) Semiotics of signification and semiotics of communication (3) Definitions of sign and the quality of being a sign (4) Typology of signs and issues of iconicity (5) Code ? basic definitions (6) Principles of code organization and code theory (7) Semiotics of communication (8) Communicative determination of meaning

Learning activities and teaching methods
Lecture, Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook)
Learning outcomes
The aim of the course is to introduce to students basic concepts of modern semiotics and outline the basic features of semiotic analysis. The theoretical part familiarizes students with basic terminology, manner of asking questions in and subject matter of semiotics, its internal division and history; the concept of sign, its definition, models, typologies, basic properties, as well as problems and effects of using signs in descriptions of concrete meaningful phenomena; the key concept of code, its history, basic rules of its functioning and Eco's theory of codes, or< consequences of established code concepts, roles of subject in communication and determination of meaning by means of communicative interaction. The theoretical part will be complemented by part focused on discussion and practical application of semiotic concepts in descriptions of concrete phenomena, especially advertising messages.
Basic knowledge of semiotics as cultural criticism, ability to analyse communicates using the semiotic method
Prerequisites
For doctoral students only.

Assessment methods and criteria
Written exam, Essay

(1) Final test (2) Semiotic analysis of selected advertisement
Recommended literature
  • Barthes, Roland. (2004). Mytologie. Praha: Dokořán.
  • Černý, J., & Holeš, J. (2004). Sémiotika. Praha: Portál.
  • Danesi, M. (2002). Persuasive Signs. The Semiotics of Advertising. Berlin - New York.
  • de Saussure, F. (1996). Kurs obecné lingvistiky.. Praha: Academie.
  • Doubravová, J. (2002). Sémiotika v teorii a praxi. Praha: Portál.
  • Eco, U. (2004). Meze interpretace. Praha.
  • Eco, U. (1984). Semiotics and the Philosophy of Language. Bloomington.
  • Eco, U. Teorie sémiotiky. Praha: Argo 2009..
  • Chandler, Daniel. (2007). The Basic Semiotics. London and New York.
  • Johansen, J. D. - Larsen, S. E. (2002). Signs in Use. An Introduction to Semiotics. London - New York.
  • Nöth, W. (1995). Handbook of semiotics. Bloomington.
  • Osolsobě, I. (2002). Ostenze, hra, jazyk. Brno.
  • Tondl, Ladislav. Problémy sémantiky. Praha: Karolinum 2006.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
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Faculty: Faculty of Arts Study plan (Version): Czech Language (12) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
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Faculty: Faculty of Arts Study plan (Version): Andragogy (16) Category: Pedagogy, teacher training and social care - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): German Language (12) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Dutch Philology (16) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Andragogy (16) Category: Pedagogy, teacher training and social care - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Czech History (12) Category: History courses - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Czech Language (13) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
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Faculty: Faculty of Arts Study plan (Version): Russian Literature (12) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
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Faculty: Faculty of Arts Study plan (Version): Pedagogical Psychology (12) Category: Psychology courses - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Romance literature (12) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Russian Language (12) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Comparative Slavonic Philology (12) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
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Faculty: Faculty of Arts Study plan (Version): Dutch Philology (16) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Pedagogical Psychology (12) Category: Psychology courses - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Politology (14) Category: Social sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Media and Cultural Studies (14) Category: Journalism, library science and informatics - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): German Literature (12) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): English and American Literature (12) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Romance Languages (14) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Romance literature (12) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Clinical Psychology (12) Category: Psychology courses - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Theory of Literature (12) Category: Theory and history of arts - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): English Language (15) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Theory and History of Literature, Theatre and Film (12) Category: Theory and history of arts - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Czech Literature (12) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Czech History (12) Category: History courses - Recommended year of study:-, Recommended semester: -
Palacký University Olomouc, date of update: 02.06.2024 00:10.