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Lecturer(s)
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Pustějovská Ivana, Mgr.
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Hrudníková Eva, Mgr.
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Course content
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The textual content Atelier will be divided into individual lessons. In the introduction of each of them, students will be given theoretical starting points on which practical exercises will then be based. Students will work with their own texts in the lesson, which they will edit according to the current instructions of the lecturer as well as the texts prepared by the lecturer. They will also receive homework assignments. In the lessons, students will actively search for texts in the media, analyse and edit them. Lesson topics: 1. Why there is something in the newspaper (and something isn't) 2. What's the difference between writing for traditional print and for online 3. How to write a report 4. How to write a report II 5. The world belongs to the story 6, 7. Interview I + II 8. Reporting 9. PR and press agent 10. Press Release and PR 11. Press Release I a PR university journal 12. Final lesson
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Learning activities and teaching methods
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unspecified
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Learning outcomes
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The Atelier practically introduces students to the types of media as well as the content formats they use. They will develop knowledge of preparing news and audience texts used in different media - from topic identification, research, resource work, text processing to final editing. They become aware of individual journalism structures such as the report, interview, reportage, etc. Practically they also try and adopt writing these formats. They will also be given PR basics. They become familiar with the format of press releases, their production and their use in the media. They will produce a press release within Atelier. They will also find out what the role and content of the press officer's job is. In the example of a university magazine, they will then monitor the preparations of this promotional print. In the Atelier, they will also meet guests with experience in the media scene as well as PR work.
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Prerequisites
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Students should have a basic understanding of how the media work. They should observe what events the media follow and what form they give them. They should have a general overview of events in the Czech Republic and the world, and they should also have a good command of the Czech language.
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Assessment methods and criteria
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unspecified
In order to meet the requirements students have to participate actively during the lessons, fulfil assigned tasks both during the lessons and home preparation for the next lessons. The lecturer will require active monitoring of print and online media and awareness and knowledge of current news events and topics. At the end of the course, students will have to submit a text in the specified range and format (a story with an interesting person in the range of 2,500 characters, including spaces.)
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Recommended literature
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BURNS, L. S. Žurnalistika. Praktická příručka pro novináře. Praha: Portál. 2004.
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ČUŘÍK, J. A KOL. (2012). Nové trendy v médiích I.. Brno: Masarykova univerzita.
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Halada, Jan, Osvaldová Barbora. (2017). Slovník žurnalistiky: Výklad pojmů a teorie oboru. Praha: Karolinum.
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MCLUHAN, Marshall. (2000). Člověk, média a elektronická kultura.. Brno: Jota.
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Miloš Gregor, Petra Vejvodová a kol. (2018). Nejlepší kniha o fake news!!!. CPress, Brno.
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Osvaldová, B. a kol.:. Praktická encyklopedie žurnalistiky. Praha 2002.
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Osvaldová, B.; Halada, J. (2007). Praktická encyklopedie žurnalistiky a marketingové komunikace.. Praha: Libri.
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Osvaldová, Barbora a kol. (2020). Zpravodajství v médiích. Praha: Karolinum.
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Sodomková, Magdalena. (2015). Jak psát žurnalistický text. Textová cvičebnice s komentářem. 1. vyd.. Olomouc: Univerzita Palackého.
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