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Lecturer(s)
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Müllerová Veronika, Mgr. Ph.D.
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Tyl Dominik, Mgr.
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Course content
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Introduction to computer graphics - general design principles (composition, colour, typography, image work) Raster and vector graphics - differences, uses, formats, working in Affinity Photo and Affinity Designer Brand manual - what a brand manual is, its structure and purpose, working with an existing brand vs. creating one's own Typography and text work - typographic rules, typesetting, text hierarchy Print materials - preparing files for print (bleed, CMYK colour profiles), business card, flyer, poster, publication Multi-page publications - working with a template, cover, typesetting longer text Online and social media - preparing graphics for the web and social media (banner, carousel, icons), RGB vs. CMYK Assignment and consultations - selecting/approving a brand manual, ongoing consultations on the assignment in progress
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Learning activities and teaching methods
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Observation, Demonstration, Projection (static, dynamic), Grafic and Art Activities
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Learning outcomes
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The aim of the studio is to give students a basic overview of computer graphics and the principles of graphic design work, rather than to train them as professional graphic designers. Students will learn how to work with a brand manual and acquire basic skills in raster and vector graphics, typesetting, and typographic rules. Work will be done using Affinity software. Based on the assignment, students will create a set of graphic outputs for a selected or original brand, such as a business card, flyer, poster, or social media banners.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Final project
Basic proficiency with a PC (working with files and folders, installing/running software). Own PC or Mac or iPad for working on assignments.
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Recommended literature
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BLAŽEK, Filip. (2022). Typokniha. UMPRUM.
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Pecina, Martin. (2017). Knihy a typografie. Host.
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SAMARA, Timothy. (2016). Grafický design: základní pravidla a způsoby jejich porušování.
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