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Lecturer(s)
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Öbrink Hobzová Milena, Mgr. Ph.D.
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Course content
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Nowadays media play an important socializing role in human life, it often overshadows the influence of family and school. Therefore, it is important so that the student would understand what media literacy is, and how it is possible to achieve it - especially the different target groups (ie. for children and youth, adults and seniors in lifelong learning). Students in this course will gain knowledge about the effect of conventional media, as well as the Internet, they will also learn about media risks. Based on acquired knowledge and skills within the media literacy students will be able to suggest appropriate activities suitable for the prevention of media risks when working with different groups of education. 1. Media literacy education - history of media literacy education, current concepts of media education, place of media literacy education in life-long learning. 2. Media, traditional vs. new media, social media. 3. Media and violence, gender in media, stereotypes in media, propaganda, risky behaviour on the Internet. 3. The role of media in society, media and emotions, advertising, public relations. 4. Media and politics. 5. Media product - content, meaning and its analysis (critical thinking). 6. Media Literacy Lesson Plans.
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming)
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Learning outcomes
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- Knowledge of the specifics of communication in relation to traditional media and the Internet and their impact on contemporary society - Knowledge and skills in media literacy - Knowledge of the concepts of media education and education topics specified for different groups of social education - Skills for the creation of specific activities and programs to increase media literacy among different groups and to prevent the media risks
- Extended theoretical knowledge of the environment in which mass media operate - Personal development and competence in the field of media literacy - Competence for designing and planning of specific activities and programs aimed to increase media literacy among the target groups of social education, and prevent from media risks
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Prerequisites
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No assumptions.
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Assessment methods and criteria
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Seminar Work
Students will create a set of activities that will lead to the prevention of media risks when working with a specific group in media literacy education (children, young people, specific groups of adults).
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Recommended literature
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Bryant, J., Oliver, M. B. Media Effects: Advances in Theory and Research.
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Buckingham, D. Media Education: Literacy, Learning and Contemporary Culture.
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Ftorek, J. (2012). Public relations jako ovlivňování mínění. Praha: Grada.
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Jirák, J., Köpplová, B. (2003). Média a společnost.. Praha: Portál.
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Jirák, J. Média pod lupou.
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Jirák, J., Wolák, R. Mediální gramotnost: nový rozměr vzdělávání.
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Kozák, V. Marketingová komunikace.
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Labischová, D. Didaktika mediální výchovy.
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McQail, D. Úvod do terorie masové komunikace.
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Mičienka, M. - Jirák, J. (2007). Základy mediální výchovy.. Praha: Portál.
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Musil, J. (2005). Úvod do sociální a masové komunikace. Praha.
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Niklesová, E., Bína, D. Mediální gramotnost a mediální výchova.
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Scheibe, C.L., Rogow, F. The Teacher´s Guide to Media Literacy.
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Svoboda, V. (2009). Public relations moderně a účinně. Brno: Computer Press.
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Vysekalová, J. (2012). Psychologie reklamy. Praha: Grada Publishing.
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