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Lecturer(s)
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Szczyrba Zdeněk, doc. RNDr. Ph.D.
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Course content
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As part of this module, students will be introduced to the main geographical and interdisciplinary factors driving the changes taking place in the retail sector. Main topics: 1. Retail, retail structures and formats. 2. Current trends in retail. 3. Retail chains, networks and alliances. 4. E-commerce. 5. Alternative forms of retail. 6. Consumer behaviour. 7. Changes in the spatial organisation of retail I (focusing on towns and cities). 8. Changes in the spatial organisation of retail II (focusing on rural areas). 9. Regulation and planning of retail. 10. Situational geographical analysis of retail in the Czech Republic: past and present. 11. Geographical analysis of retail structures for practical purposes.
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Learning activities and teaching methods
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Lecture, Work with Text (with Book, Textbook)
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Learning outcomes
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The aim of the course is to familiarise students with the concept of retail structures and organisations and the operation of retail activities. Retail structures can range from individual shops to large retail chains and encompass various types of retail formats and locations. Retail has undergone significant development in recent decades, reflecting the changing retail environment and consumer behaviour, particularly as a result of economic globalisation and ICT-driven globalisation. The current phase of retail development is often referred to as the 'new' era of retail. As part of the course, students will be introduced to the main geographical and interdisciplinary determinants of retail and retail structures.
Upon successful completion of the module, the student will be able to: - explain the theoretical concepts of the spatial organisation of retail and their development in contemporary society; - analyse the location factors of retail activities and their relationship to settlement patterns, population mobility and consumer behaviour; - assess the spatial differentiation of retail networks at various geographical levels; - apply geographical methods, statistical procedures and GIS in the analysis of retail structures; - propose solutions to problems related to the accessibility of retail services, retail coverage and the development of retail locations; - present the results of an independent spatial analysis and discuss their significance for spatial planning, regional development and the commercial sector.
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Prerequisites
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Students have a basic knowledge of human, economic and urban geography acquired during their bachelor's degree. They are familiar with the principles of regional development, the spatial organisation of society and the basic methods of geographical research. They are able to work with statistical data, cartographic outputs and geographical information systems at a basic level.
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Assessment methods and criteria
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Written exam
Knowledge of the course content, as covered in lectures and the designated reading list, assessed through a final examination. Completion of term projects and their presentation.
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Recommended literature
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Gauri, D. K., Jindal R. P., Ratchford, B., Fox, E., Bhatnagar, A., Pandey, A., Navallo, J. R., Fogarty, J., Carr, S., Howerton, E. Evolution of retail formats: Past, present, and future. 2021.
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Kunc, J., Križan, F., Novotná, M., Bilková, K., Sikos, T., Ilnicki, D., Wyeth, R. (2022). Thirty years of retail transformation in V4 countries..
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Wang, S., Du, P. (2020). Retail geography.
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Warf, B. (2020). Geographies of the Internet.
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