| Lecturer(s) | 
    | 
            
                
                    Zach Ondřej, Mgr.
                
                    Feikusová Klára, Mgr. Ph.D.
                
                    Rufer Bílá Anna, Mgr. Ph.D.
                
                    Hanáčková Andrea, doc. Mgr. Ph.D.
                
                    Jirsa Tomáš, doc. Mgr. Ph.D.
                
                    Bojda Tomáš, Mgr. Ph.D.
                 | 
    | Course content | 
    | unspecified 
 
 | 
    | Learning activities and teaching methods | 
    | Lecture, Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook), Projection (static, dynamic), Group work, Analyzing and producing soundtrack, Analyzing and producing audiovisual content, Listening 
                    
                
                    
                    Attendace
                        - 22 hours per semester
                    Preparation for the Course Credit
                        - 25 hours per semester
                    Preparation for the Exam
                        - 50 hours per semester
                    Homework for Teaching
                        - 25 hours per semester
                    Semestral Work
                        - 28 hours per semester
                     | 
    
    
        
        
            | Learning outcomes | 
        
            |  | 
        
            | Prerequisites | 
        
            | unspecified 
 
 | 
        
            | Assessment methods and criteria | 
        
            | Mark, Student performance, Analysis of linguistic, Analysis of Creative works (Music, Pictorial,Literary), Video essay, Final project 
 
 | 
    
    | Recommended literature | 
    | 
            
                
                
                    Brennen, Bonnie S. (2017). Qualitative Research Methods for Media Studies. New York. 
                
                    Bryman, A. (2012). Social research methods. Oxford ; New York : Oxford University Press. 
                
                    Fairclough, N. (2003). Analysing Discourse. Textual analysis for social research. London - New York: Routledge. 
                
                    Gee, J. P., Handford, M. (2014). THE ROUTLEDGE HANDBOOK OF DISCOURSE ANALYSIS. London and New York: Routledge. 
                
                    George, A., Bennet, A. (2005). Case Studies and Theory Development in Social Sciences. Cambridge: Cambridge University Press. 
                
                    HENDL, J. (2021). BIG DATA. Věda o datech - základy a aplikace.. 
                
                    Hendl, J. (2005). Kvalitativní výzkum: základní metody a aplikace. Praha: Portál. 
                
                    HENDL, J. (2004). Přehled statistických metod zpracování dat. Praha: Portál. 
                
                    Jones R. H. (2019). DISCOURSE ANALYSIS. A resource book for students. London: Routledge. 
                
                    Jones, R. H., Chik, A., Hafner, Ch. A. (2015). DISCOURSE AND DIGITAL PRACTICES. London: Routledge. 
                
                    Sedláková Renata. (2015). Výzkum médií. Nejužívanější metody a techniky.. Grada. 
                
                    Silverman, D. (2010). Doing Qualitative Research: A Practical Handbook. Sage Publications Ltd. 
                
                    Silverman, D. (2005). Interpreting Qualitative Data: Methods for Analysing Talk, Text and Interaction. London. 
                
                    Silverman, D. (2011). Qualitative research: issues of theory, method, and practice. Los Angeles: Sage. 
                
                    WARING, Hasun Zhang. (2018). DISCOURSE ANALYSIS. London: Routledge. 
                
                    WORTHAM, S., REYES, A. (2015). DISCOURSE ANALYSIS beyond the Speech Event. London: Routledge. 
                 
 
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