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Lecturer(s)
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Rončák Miroslav, Mgr.
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Schwartzhoffová Eva, Ing. Ph.D.
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Course content
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unspecified
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Learning activities and teaching methods
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Lecture, Dialogic Lecture (Discussion, Dialog, Brainstorming)
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Learning outcomes
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The aim of the course is to present to students how the tourist destination manages and organizes tourism including marketing communication to market. Content is also the territorial division on the tourist regions and areas, the theory of destination management including the role of destination agency,
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Prerequisites
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unspecified
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Assessment methods and criteria
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Didactic Test, Dialog
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Recommended literature
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Kotíková, H., Schwartzhoffová, E. (2014). Cestovní ruch a rekreace - organizace, řízení a marketing v destinaci. Olomouc.
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Kotíková, Schwartzhoffová. (2017). Cestovní ruch.
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