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Lecturer(s)
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Course content
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1st News information 2nd News interpretive 3rd Entertainment News 4th Analytical journalism 5th Manipulative journalism 6th (Sun) existence esetetického dimension žurnalitické production, entertainment 7th Thematic discourse as a means to change the view of society and changes in behavior 8th Thematic discourse as a means passes commodities 9th Mixed linguistic and visual communication 10th Speeches politicians 11th Advertisements
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook)
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Learning outcomes
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The purpose of this course is přblížit students nežurnalistických fields means they use the media to impact on its beneficiaries. The course can be seen as self-defense course the media, aimed at acquisition of the lessons perception of journalistic texts. Used to be newspaper, television and radio materials.
Acquisition of knowledge that will enable participants to identify the journalistic, political advertising and communications elements of manipulation.
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Prerequisites
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Elementary language skills, feeling for language
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Assessment methods and criteria
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Student performance
Credit: analysis of journalistic, political, advertising communication.
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Recommended literature
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ČMEJRKOVÁ, S. - HOFFMANNOVÁ, J. (ed.). Jazyk, média, politika. Praha: Academia, 2003..
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Hoffmannová, J. Teorie kontextualizace: vzájemné působení jazyka a neverbálních prostředků, Sas, 55, 1994, s. 51 - 57.
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Jílek, V. Žurnalistické texty jako výsledek působení jazykových a mimojazykových vlivů, Olomouc 2009, 120 s., příloha CD..
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McQuail, D. (2002). Úvod do teorie masové komunikace.. Praha: Portál.
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Schmidt, W., kol. Funktional-kommunikative Sprachbeschreibung. Theoretisch-methodische Grundlegung, Berlin 1981..
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