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Lecturer(s)
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Závrská Vladislava, Mgr. Ph.D.
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Course content
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1st Media institutions as part of the structure of modern society and as part of the media system 2nd Media as economic institutions 3rd Organization? symptom of modernity, the functioning of modern organizations 4th Organizational influences on the production of media institutions 5th Media organizations - the organizational structure, organizational culture 6th People in the organization, dynamics of organizational relationships 7th Regulation of social behavior and the nature of communication in a media organization 8th Theory of bureaucracy M. Weber 9th Conventional management? F. Taylor, School of human relations? E. Mayo and his successors 10th Humanistic approaches to organizational management, HA Simon? theory of limited rationality 11th Structurally functional organization of conception, T. Parsons, Merton RK 12th Changes in the organization of modern society and influence the formation and development of media organizations
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Learning activities and teaching methods
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Lecture, Dialogic Lecture (Discussion, Dialog, Brainstorming)
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Learning outcomes
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The aim of this discipline is to acquaint students with the basic principles of operation of media organizations in modern society. The basic principle of media organizations is included in the social context and approaches of theorists argued.
Students will acquire skills of the course according to sylabus
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Prerequisites
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ability to work with specialized texts
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Assessment methods and criteria
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Oral exam
Active participation in seminars, assigned reading texts and preparing for seminars, successful management of the verification of knowledge of topics discussed in the debate over the week before the colloquium seminar handed works (at least 5 standard pages previously consulted on the subject).
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Recommended literature
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Baker, C. E. Media, Markets, and Democracy. Cambridge University Press, London ? New York 2002, 377 s.
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Bělohlávek, F. (1996). Organizační chování. Olomouc: Rubico.
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Engwall, L. Newspapers as Organizations. Farnborough, Hants: Saxon House, 1978.
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Hesmondhalgh, D. The Cultural Industries. Sage, London 2002.
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McNair, B. (2004): Sociologie žurnalistiky. Praha: Portál.
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Parsons, T. Studie o sociální stratifikaci. 1. vyd., Praha 1970.
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Weber, M. Metodologie, sociologie a politika. OIKOYMENH, Praha 1998.
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