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Lecturer(s)
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Course content
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1st commissioning issues - communication / media studies and media communication (MK) 2nd MK conceptualisation of fundamental concepts in social science and humanities disciplines (communication, communication, interpretation, meaning, ...) 3rd interdisciplinary nature of study MK 4th semiotics, linguistics and MK, the use of communications and media studies 5th information theory / systems and MK, use of communications and media studies 6th sociology, social psychology, theory of social communication and MK, the use of communication and media studies 7th media communication as a process and its segmentation 8th basic communication models MK 9th context MK (Society and Culture) 10th media institutions (basic characteristics, determinants and processes) 11th of media production and media content (method of creating the media production, intervening factors and processes of media production as information / discourse) 12th audience (the audience, the relationship of audiences to other segments of the process of mass communication) 13th effects of MK (the definition of the concept, classification effects)
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Learning activities and teaching methods
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Lecture
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Learning outcomes
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The course is to introduce the fundamental characteristics of communication media as one of the basic types of communication. In this sense, directly follows and develops knowledge in particular disciplines, Introduction to Media Studies, Introduction to the study of communication. Media communication is perceived as a specific and mnovrstevný process, which is part of the wider structures of society and culture, and influenced by them and it is itself affected. In the first part, students learn the basic concepts associated with the process of media communication, the method and possibilities of their use for the description of media communication. Basic theoretical and methodological anchor will be defined in relation to knowledge, theory and methods of other social-and humanities disciplines. In the second part will focus on various segments of the process of media communication and ways of "grasping" in terms of major theoretical and analytical approaches.
Students will acquire skills of the course according to sylabus
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Prerequisites
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ability to work with specialized texts
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Assessment methods and criteria
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Written exam
Active participation in lectures, seminars and training on the development and presentation of a selected topic in the seminar.
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Recommended literature
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Berger, A. A. Media analysis techniques. London 1998.
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Burton, G. - Jirák, J. Úvod do studia médií. Brno 2003.
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DeFleur, M. - Ballová, S. J. Teorie masové komunikace. Praha 1996.
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Dominick, J. R. The dynamics of mass communication. McGraw-Hill: London 1993.
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Fiske, J. Introduction to communication studies. London 1992.
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Livingstone, S. Making sense of television. London 1998.
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McQuail, D. Úvod do teorie masové komunikace. Praha 1999.
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Reifová, I. a kol. Slovník mediální komunikace. Praha: Portál, 2004.
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Schudson, M. Sociology of news. W. W. Norton company. 2003.
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