Key concepts of audience, key research from the field of audience studies: - Lazarsfeld, Berelson, Gaudet, H.: The People´s Choice - Morley:Family television - Fiske: Understanding Popular Culture. - Gender, fans comonities, individualised reception - Ang: Living Room Wars: Rethinking Audiences for a Postmodern World. - Jenkins III, H.: Star Trek Rerun, Reread, Rewritten: Fan Writing as Textual Poaching.
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Berger, A. A. Media and communication research methods: an introduction to qualitative and quantitative approaches.
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BROOKER, W., JERMYN, D. The Audience Studies Reader. London: Routledge 2003.
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FISKE, J., HARTLEY J. Reading Television, London: Routledge 1978.
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Friese, S. (2014). Qualitative data analysis with ATLAS.ti. Los Angeles, Calif: Sage.
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Greig, A., Taylor, J., & MacKay, T. Doing research with children: a practical guide.
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GWENLLIAN-JONES, S., PEARSON, R. E. Cult Television. Minneapolis and London: University of Minnesota Press 2004.
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HARTLEY, J. Communication, Cultural and Media Studies ? The Key Concepts. London: Routledge 2002.
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Morgan, D. L. Integrating qualitative and quantitative methods: a pragmatic approach.
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NEWCOMB, H. Television: The Critical View. New York: Oxford University Press 2000.
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PEARSON, E., SIMPSON, P. Critical Dictionary of Film and Television Theory. London and New York: Routledge 2001.
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Robert Kozinets. (2009). Netnography: Doing Ethnographic Research Online..
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Salmons, J. Qualitative online interviews: strategies, design, and skills.
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Webster, J. G., Phalen, P. F., & Lichty, L. W. Ratings analysis: audience measurement and analytics.
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Zeller, F., Ponte, C., & O'Neill, B. Revitalising audience research: innovations in European audience research.
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