1. Public relations (PR) - definition, history and development, current position; 2. Marketing and PR - the general definition of marketing, marketing mix, relationship marketing - PR - advertising; 3. PR departments and press spokesman - inclusion within corporate structures, the cooperating departments, contact with management companies, competence, responsibility, cooperation with external PR agency; 4. Communication strategy - the concept of communication strategy, defining the strengths and weaknesses and the resulting media opportunities and threats; 5. Communication strategy - analysis, development strategies, target groups, formulation and methods of communication 6. Communication with the media - media types, forms of media communication, specific work with various types of media - media-who and to what extent communicates argumentary. Upgraded forms of communication - the telephone contact, informal meetings "off the record," Press Event, lobbying; 7. Spokesperson and Media Relations - directory monitoring. Press conferences - training presskit (definition), creation of press releases, conducting press conferences, private communication 8. PR campaigns and PR activities in support of major advertising campaigns. 9. Company presentations - conferences, fairs, publications, customer magazines, promotional items, corporate culture, corporate identity, social gatherings; 10. Crisis Communications - Upland disciplina PR, Crisis communications - errors and reality. 11. Crisis Communications - task force - a crisis scenario. Training in crisis communication. 12. Managing reputation as a point solution to conflict and crisis situations. 13. PR and press officers in Public Administration, PR and press officers in private companies. 14. Clubs of press spokesmen and specialists Public relations - meaning and importance of professional contacts.
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