| Course title | Programming |
|---|---|
| Course code | KZU/PSKB |
| Organizational form of instruction | no contact |
| Level of course | Bachelor |
| Year of study | not specified |
| Semester | Winter and summer |
| Number of ECTS credits | 1 |
| Language of instruction | Czech |
| Status of course | unspecified |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
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| Course content |
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1. Formats of radio and television stations - a specialized full-format (news, sports, film, music), nationwide and regional stations, target groups, ratings, and its development during the day (prime time). 2. Current domestic radio and television market. Programming differences between private and public media. 3. Radio and television genres (news, journalism, magazine, series, reality show). 4. Radio scheduling daily and weekly and in terms of longer time horizon, target, model student. 5. Analysis of current programming schedule selected domestic radio stations. 6. TV scheduling daily and weekly and in terms of longer time horizon, target, model viewer. Regularity as a motor television program. 7. Analysis of current programming schedule of domestic television stations. 8. Student project presentations own television station with emphasis on its program schedule. 9. Advertising (economic and dramaturgical features advertising watershed, the right timing), the meaning and forms of audiovisual self promotion (jingles, watersheds, jingles, trailers). 10. Structure of intelligence and Reel (headlines, sorting, and length of contributions, the "leave them smiling, jingles and divides, live inputs, breaking news, technožurnalistiky impact on the construction of meaning). 11. Analysis and comparison of the main sessions of domestic television news and current affairs programs selected. 12. Student presentation topics in the news and current affairs programs or magazine with emphasis on its structure.
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| Learning activities and teaching methods |
| Monologic Lecture(Interpretation, Training) |
| Learning outcomes |
|
Completion of the course "Programming (AV media)" by colloquium for students of Journalism as single major.
Students will acquire skills of the course according to sylabus. |
| Prerequisites |
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Pass the course Workshop of TV production or Workshop of radio production.
KZU/WFTB ----- or ----- KZU/WFTBN ----- or ----- KZU/WRTB ----- or ----- KZU/WRTBN ----- or ----- KZU/WTVB ----- or ----- KZU/WTVBN |
| Assessment methods and criteria |
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Student performance, Analysis of Creative works (Music, Pictorial,Literary)
Colloquium: review of theoretical knowledge under each heading. |
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester |
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