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Lecturer(s)
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Course content
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1) Introduction, organization structure of the course, reading. 2) Introduction to political communication and election campaigns: concepts, definitions, types, status of research in the country. The theory of political communication and election campaigns. 3) Elections to the Chamber of Deputies in 2006 and political communication in the psychology of mass Czech elections. An analysis of campaign funds. Comparison campaigns of political parties. 4) Development of the election campaign, depending on the development of political parties. Political communication during election campaigns. 5) Election campaign for Senate and regional elections 2008th The role of communication´ professionals in the psychology of mass campaign. 6) Political communication and marketing strategy of reaching voters. Significance and effects of electoral campaigns in the psychology of mass the theory and practice. 7) Pros and cons of marketing in election campaigns. 8) Current trends in electoral campaigns. Political communication, political propaganda and political advertising. 9) The role of election surveys, and communicating their results in the psychology of mass election campaigns. 10) The role of media and information technologies in the psychology of mass political communication. Internet use in the psychology of mass political communication. 11) Media and elections: the role of media signs as a communication space for the formation of public opinion about the election. 12) Summary. Final test.
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Learning activities and teaching methods
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unspecified
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Learning outcomes
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The aim of course is to introduce students with the concepts of political communication in terms of both theoretical approaches and historical development and political practice. Students will learn the basic concepts, definitions and typologies of political communication, they will be introduced to theories of political communication and research approaches for professionals interested in them. Teacher will also address the development and transformation of the nature of election campaigns, depending on the development of political parties and party competition. In addition, it will be a characteristic of the three developmental stages of campaigns: premoderního, modern and postmodern stage. In practical terms, the impact of campaign issues will be analyzed their effects on voters, we will also focus on the role of the media, information technology and personalities in the campaign.
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Prerequisites
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unspecified
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Assessment methods and criteria
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unspecified
Credits: - Regular active participation in seminar - preparation for seminars (reading of the assigned texts) - final test Requirements for the colloquium: - an essay on choseb topic (5 pages) and its presentation
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Recommended literature
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