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Lecturer(s)
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Orság Petr, doc. PhDr. Ph.D.
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Trampota Tomáš, PhDr. Ph.D.
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Sloboda Zdeněk, Mgr. Ph.D.
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Course content
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1. Media content - concepts, approaches to study and trends 2. Media audience - concepts, approaches to study and trends 3. Media as economic and political institutions 4. Media Production I. (method of creating the media production, intervening factors and processes of media production as information / discourse) 5. Media Production II. (different conceptualisation of the concept of media production, selected theoretical / analytical approaches to studying media production) 6. Audience I. (characteristic of the audience, the relationship of audiences to other segments of the process of mass communication, various concepts conceptualisation of the audience) 7. Audience II. (selected theoretical / analytical approaches to study audience) 8th Effects MK I (defining the concept, conceptualizing in terms of different theoretical approaches) 9. Effects MK II (classification of effects, historical outline of the development study effects MK) 10. Prospects 11.- 12. Current Topics of MS
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Learning activities and teaching methods
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Work with Text (with Book, Textbook)
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Learning outcomes
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The course follows the course Media Studies I and develop a theme.
Students will acquire skills of the course according to sylabus.
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Prerequisites
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The course follows the course Media Studies I. and develop a theme.
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Assessment methods and criteria
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Written exam
Active participation on seminars, cooperation on collectively realised research, final report writting, final knowledge test.
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Recommended literature
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Bauer, M. W. - Gaskell, G. Qualitative researching with text, image and sound. London 2000.
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Berger, A. A. Media and communication research methods: an introduction to qualitative and quantitative approaches.
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Berger, A. A. Popular Culture Genres. Newbury Park: Sage 1992.
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Cook, G. The discourse of advertising. London 1992.
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Eco, U. Meze interpretace. Praha 2004.
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Fay, B. Současná filosofie sociálních věd. Praha 2002.
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Gibson, B., & Hartman, J. Rediscovering grounded theory.
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Hall, S. Cultural Studies: two paradigms. In: Media, Culture and Society. London 1992.
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Hartley, J. Understanding news. London 1982.
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Knapp, H. (2014). Introductory statistics using SPSS. Thousand Oaks, Calif: SAGE Publications.
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Mareš, P., Rabušic, L., & Soukup, P. Analýza sociálněvědních dat (nejen) v SPSS.
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Sedláková, R. (2014). Výzkum médií: nejužívanější metody a techniky. Praha: Grada.
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Silverstone, R. Why study the media? London 1999.
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