Course: Media Studies 2

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Course title Media Studies 2
Course code KZU/MS2N
Organizational form of instruction Lecture
Level of course Master
Year of study not specified
Semester Winter and summer
Number of ECTS credits 7
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Foret Martin, Mgr. Ph.D.
  • Holešovský Tomáš, Mgr.
  • Ketman Jakub, Mgr.
  • Libicher Miroslav, Mgr. Ph.D.
  • Peterová Věra, Mgr. Ph.D.
Course content
1. Introductory session, course requirements 2. Traditional vs. (?) new media, media epistemology 3. Radical media constructionism, simulation, simulacra, hyperreality, pseudo-events 4. Media systems 5. News discourse (analysis of media messages, news value theory, gatekeeper theory). 6. Analysis of news discourse (selection of events for news coverage) 7. Public service media and their role in the 21st century 8. Feminist media criticism 9. The everyday lives of contemporary media audiences 10. Media research methods 11. Current challenges in media research 12. Media and public opinion 13. Current issues in media studies

Learning activities and teaching methods
Lecture, Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook), Activating (Simulations, Games, Dramatization)
  • Preparation for the Exam - 30 hours per semester
Learning outcomes
The course builds on the Media Studies I. course and further develops and thematizes the issues outlined therein. It aims to describe the basic characteristics of the media as a socio-cultural phenomenon, the individual segments and levels of the media communication process and the possibilities of their systematic research, which is interpreted from different theoretical and analytical positions. Emphasis is placed on the interconnection of MS with other disciplines dealing with the same subject (interdisciplinarity). The final part of the course is devoted to the current key topics addressed by MS.
- Ability of critical analysis of advanced academic literature in Czech and English - Demonstration their understanding of contemporary academic literature on the topics discussed in the class - acquitance with the contemporary themes in cultural/medial studies - awareness of existing knowledge of cultural diversity, approached from pluralistic perspective - ability to discuss on cultural, media and societal topics related to the Media studies
Prerequisites
The course builds on the Media Studies I course and further develops and thematizes the issues outlined therein.

Assessment methods and criteria
Oral exam, Student performance

Active participation on seminars, cooperation on collectively realised research, final report writting, final knowledge test. Exam: An oral exam on topics covered in Media Studies I and Media Studies II.
Recommended literature
  • Barker, Ch. Slovník kulturálních studií. Praha 2006.
  • Berger, A. A. Media and communication research methods: an introduction to qualitative and quantitative approaches.
  • Bhabha, H. The location of culture. London 1994.
  • Cook, G. The discourse of advertising. London 1992.
  • Dahlgreen, P. What´s the meaning of this? Viewers plural sense making of Tv news. In: Culture and Power: Media, Culture and Society reader. London 1994.
  • Eldridge, J. GUMG. Vol I.: News content, language and visuals. London 1995.
  • Gibson, B., & Hartman, J. Rediscovering grounded theory.
  • Knapp, H. (2014). Introductory statistics using SPSS. Thousand Oaks, Calif.
  • Krippendorff, K. Contant analysis: an introduction to its methodology. London 1980.
  • Livingstone, S. Making sense of television. London 1998.
  • Mareš, P., Rabušic, L., & Soukup, P. Analýza sociálněvědních dat (nejen) v SPSS.
  • Sedláková, R. (2014). Výzkum médií: nejužívanější metody a techniky. Praha.
  • Warnick, B., Inch, E. S. Critical thinking and communication. The use of reason in argument. New York 1989.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester