Palacký University Olomouc
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for academic year 2024/2025
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Course: Media Studies 2

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Course title Media Studies 2
Course code KZU/MS2KM
Organizational form of instruction no contact
Level of course Master
Year of study not specified
Semester Winter and summer
Number of ECTS credits 1
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Orság Petr, doc. PhDr. Ph.D.
  • Sloboda Zdeněk, Mgr. Ph.D.
Course content
1. Media content - concepts, approaches to study and trends 2. Media audience - concepts, approaches to study and trends 3. Media as economic and political institutions 4. Media Production I. (method of creating the media production, intervening factors and processes of media production as information / discourse) 5. Media Production II. (different conceptualisation of the concept of media production, selected theoretical / analytical approaches to studying media production) 6. Audience I. (characteristic of the audience, the relationship of audiences to other segments of the process of mass communication, various concepts conceptualisation of the audience) 7. Audience II. (selected theoretical / analytical approaches to study audience) 8th Effects MK I (defining the concept, conceptualizing in terms of different theoretical approaches) 9. Effects MK II (classification of effects, historical outline of the development study effects MK) 10. Prospects 11.- 12. Current Topics of MS

Learning activities and teaching methods
Work with Text (with Book, Textbook)
Learning outcomes
completion of the course "Media Studies 2" for students of cultural studies. The course follows the course Media Studies I and develop a theme.
- Ability of critical analysis of advanced academic literature in Czech and English - Demonstration their understanding of contemporary academic literature on the topics discussed in the class - acquitance with the contemporary themes in cultural/medial studies - awareness of existing knowledge of cultural diversity, approached from pluralistic perspective - ability to discuss on cultural, media and societal topics related to the Media studies
Prerequisites
The course follows the course Media Studies I and it requires its completion. A prerequisite is the ability to read academic texts in English.

Assessment methods and criteria
Seminar Work

Active participation on seminars, cooperation on collectively realised research, final report writting, final knowledge test.
Recommended literature
  • Ang,I. Desperately seeking the audiences. London 1991.
  • Berger, A. A. Media and communication research methods: an introduction to qualitative and quantitative approaches.
  • Creswell, J. W. Research design. Qualitative, Quantitative, and mixed methods approaches. London 2003.
  • Dicks, B., Mason, B., Coffey, A., & Atkinson, P. Qualitative research and hypermedia: ethnography for the digital age.
  • Edgar, A. Key Concepts in Cultural Theory. London 2000.
  • Gibson, B., & Hartman, J. Rediscovering grounded theory.
  • Herman, E. The Propaganda Model: A Retrospective. Journalism Studies, 1, 1 2000, s. 101-112.
  • Jensen, K. B. - Jankowski, N. W. A handbook of qualitative methodologies for mass communication research, London 1993.
  • Knapp, H. (2014). Introductory statistics using SPSS. Thousand Oaks, Calif: SAGE Publications.
  • Mareš, P., Rabušic, L., & Soukup, P. Analýza sociálněvědních dat (nejen) v SPSS.
  • Miller, V. Understanding digital culture.
  • Potter, J. W. Media Literacy. London 2001.
  • Sedláková, R. (2014). Výzkum médií: nejužívanější metody a techniky. Praha: Grada.
  • Schudson, M. Sociology of news. W. W. Norton Company 2003.
  • Silverstone, R. Why study the media? London 1999.
  • Webster, J. G., Phalen, P. F., & Lichty, L. W. Ratings analysis: audience measurement and analytics.
  • Zeller, F., Ponte, C., & O'Neill, B. Revitalising audience research: innovations in European audience research.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Palacký University Olomouc, date of update: 13.06.2025 23:55. Data created for academic year 2024/2025