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Lecturer(s)
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Foret Martin, Mgr. Ph.D.
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Libicher Miroslav, Mgr. Ph.D.
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Holešovský Tomáš, Mgr.
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Ketman Jakub, Mgr.
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Peterová Věra, Mgr. Ph.D.
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Course content
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1. Introductory lesson - course content and requirements for completion 2. Definition of media studies and their subjects 3. Political economy of the media; the media as institutions, the media as organizations 4. Processual and cultural traditions in media research 5. Social and media constructions of reality 6. Media and society; the functional conception of media 7. Technological determinism; the Toronto School 8. Critical media theory; the Frankfurt School: the culture industry 9. The Birmingham School 10. Popular culture 11. Traditions in mass media effects research: the origins of communication research 12. Master's programs in the humanities / Master's programs in the social sciences 13. Key concepts, notable figures
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Learning activities and teaching methods
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Lecture, Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook), Activating (Simulations, Games, Dramatization)
- Preparation for the Exam
- 20 hours per semester
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Learning outcomes
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The course is aimed as an introduction into the issue of media studies.
- Ability of critical analysis of advanced academic literature in Czech and English - Demonstration their understanding of contemporary academic literature on the topics discussed in the class - acquitance with the contemporary themes in cultural/medial studies - awareness of existing knowledge of cultural diversity, approached from pluralistic perspective - ability to discuss on cultural, media and societal topics related to the Media studies
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Prerequisites
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Familiarity with basic theoretical concepts.
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Assessment methods and criteria
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Written exam
Active participation on seminars, cooperation on collectively realised research, final report writting, final knowledge test.
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Recommended literature
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Altheide, D. L., & Schneider, C. J. Qualitative media analysis.
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Avery, R.K. - Eason, D. Critical perspectives on media and society. London 1991.
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Berger, A. A. Media and communication research methods: an introduction to qualitative and quantitative approaches.
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Berger, A. A. Popular Culture Genres. Newbury Park: Sage 1992.
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Fiske, J. Introduction to communication studies. London 1992.
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Gibson, B., & Hartman, J. Rediscovering grounded theory.
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Jenkins, H., Ford, S., & Green, J. Spreadable media: creating value and meaning in a networked culture.
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Knapp, H. (2014). Introductory statistics using SPSS. Thousand Oaks, Calif.
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Mareš, P., Rabušic, L., & Soukup, P. Analýza sociálněvědních dat (nejen) v SPSS.
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McRobbie, A. Aktuální témata kulturálních studií. Praha 2006.
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Miller, V. Understanding digital culture.
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Reifová, I. a kol. (2004). Slovník mediální komunikace.. Praha.
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Sedláková, R. (2014). Výzkum médií: nejužívanější metody a techniky. Praha.
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Trampota, T. (2006). Zpravodajství.. Praha.
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Webster, J. G., Phalen, P. F., & Lichty, L. W. Ratings analysis: audience measurement and analytics.
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