Course: Media Relations for the Creative Industries

» List of faculties » FIF » KZU
Course title Media Relations for the Creative Industries
Course code KZU/MRKN
Organizational form of instruction Lecture + Lesson
Level of course Master
Year of study not specified
Semester Summer
Number of ECTS credits 5
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Páral Karel, Mgr. et Mgr. Ph.D.
Course content
unspecified

Learning activities and teaching methods
unspecified
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature
  • BEDNÁŘ, Vojtěch. (2011). Mediální komunikace pro management.. Praha: Grada Publishing.
  • Halada, J. Marketingová komunikace a public relations.
  • Hejlová, D. (2015). Public relations. Praha: Grada.
  • McQail, D. Úvod do terorie masové komunikace.
  • OSVALDOVÁ, B. A KOL. Zpravodajství v médiích. Praha : Karolinum, 2001.
  • Svoboda, V. (2009). Public relations moderně a účinně. Brno: Computer Press.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester