Course: Media Culture

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Course title Media Culture
Course code KZU/MKTM
Organizational form of instruction Seminary
Level of course Master
Year of study not specified
Semester Winter and summer
Number of ECTS credits 3
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
Course content
1. Media culture. 2. The issue of electronic culture. Decryption technical images. Paintings in the new media. 3. Brief introduction to problem of pictures in the new media. 4. The concept of visual thinking. Art and visual experience. Abstraction and thinking. 5. World of cinema. Image - a move; the image - time. Time Machine and machine vision. Making film meaning. Transformation of film paradigm. 6. Aesthetics of the disappearance of horizons of perception. 7. Problems of codified world. Alphanumeric society and codified world. 8. - 10. Virtual and real. Issues of mediality, network society, forms of mediation and representation.

Learning activities and teaching methods
Monologic Lecture(Interpretation, Training)
Learning outcomes
The course focuses on the interpretation of current issues of culture media changes and their relation to virtual reality, real-world design, visual thinking, digital forms of communication, etc.
She student understands the current changes in the media culture landscape, in relation to the virtual reality.
Prerequisites
ability to work with specialized texts

Assessment methods and criteria
Seminar Work

Successfully completing all oral and written exercises and assignments as directed;
Recommended literature
  • Baudrillard, J. Dokonalý zločin. Periplum.2001.
  • Bystřický, J.; Mucha, I. Normy, zprostředkování a estetický význam; Praha, 2003.
  • Bystřický, J. Virtuální a reálné. Sofis. Praha. 2002.
  • Deleuze, G. Film 1. Obraz-pohyb, NFA, Praha 2000.
  • FLUSSER, V. Do univerza technických obrazů, Praha: OSPVU, 2001.
  • Flusser, V. Komunikológia. Media Institut. Bratislava.2002.
  • McLuhan M. Člověk,média a elektronická kultura.Jota.Brno.2000.
  • Virilio, P. Stroj vidění; Bratislava, 2003.


Study plans that include the course