Course: Online Marketing Communication

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Course title Online Marketing Communication
Course code KZU/MKON
Organizational form of instruction Lecture + Seminary
Level of course Master
Year of study not specified
Semester Summer
Number of ECTS credits 5
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Libicher Miroslav, Mgr.
Course content
unspecified

Learning activities and teaching methods
unspecified
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature
  • HANDLEY, A. Everybody Writes.
  • Chaffey D., Ellis - Chadwick. Digital Marketing.
  • Kingsnorth S. Digital Marketing Strategy.
  • KOTLER, P.; ARMSTRONG, G. Principles of marketing.
  • LIEB, R. Content Marketing.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester