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Lecturer(s)
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Course content
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1st Media Studies (MS), problems with the definition of the subject, relationship to other sciences 2nd history of MS - an overview of basic theories and approaches in MS 3rd Present MS - an overview of basic theories and approaches in MS 4th MK I analyzed in terms of different approaches, basic communication models 5th analysis of MK II - List of basic methodological and analytical approaches 6th analysis of MK III - methods and techniques of research MK 7th MS and their use for the study of journalism 8th MS and intelligence - intelligence as a form of communication, intelligence as a discourse, news as a genre, part narrative intelligence, intelligence from the perspective of political economy / sociology / cultural studies 9th determinants med.obsah (Shoemaker-Reese) 10th - 12 overview of the major theories related to MK (agenda setting, knowledge gaps, spiral of silence, criterion-ria newsworthiness, gatekeeping ...)
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Learning activities and teaching methods
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Work with Text (with Book, Textbook)
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Learning outcomes
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The course builds on the course MK1 and is dedicated to a deeper analysis of media communication issues.
Students will acquire skills of the course according to sylabus.
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Prerequisites
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successful completion of Mass Communication 1
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Assessment methods and criteria
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Oral exam
Successfully completing all oral and written exercises and assignments as directed;
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Recommended literature
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Berger, A. A. Making sense of media: key texts in media and cultural studies. Oxford 2005..
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Burton, G. - Jirák, J.:. Úvod do studia médií. Brno 2003..
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DeFleur, M. - Ballová, S. J.:. Teorie masové komunikace. Praha 1996.
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Fay, B. Současná filosofie sociálních věd. Praha 2002.
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McQuail, D. Úvod do teorie masové komunikace. Praha 1999.
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Pácl, P. Tři etapy sociologického výzkumu hromadných sdělovacích prostředků. Ostrava 1995..
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