Palacký University Olomouc
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for academic year 2024/2025
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Course: Media and Society

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Course title Media and Society
Course code KZU/MASN
Organizational form of instruction Lecture + Lesson
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 5
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Course availability The course is available to visiting students
Lecturer(s)
  • Foret Martin, Mgr. Ph.D.
  • Peterová Věra, Mgr. Ph.D.
  • Libicher Miroslav, Mgr.
Course content
Course structure: 1. Introduction to the study of... (media and journalism) 2. What is (and what is not) (theory of) media communication 3. Periodization of media communication and history of media 4. News reporting - the basis of journalism and the core of media production 5. Media systems 6. Effects and effects of media communication + audiences 7. intermediate test 8. Birth and development of journalism 9. Media and society 10. Media communication contents 11. How media are researched 12. final test

Learning activities and teaching methods
Lecture
Learning outcomes
The course provides a basic insight into the problems of media and their status and functioning in society. Students learn the basic concepts, categories and disciplines that can be seen in the study of contemporary media.
Students are acquitanced with the central themes and concepts related to the study of media. Students are familiar with the contemporary approaches in cultural studies.
Prerequisites
The course provides a basic insight into the problems of media and their status and functioning in society. Students learn the basic concepts, categories and disciplines that can be seen in the study of contemporary media.

Assessment methods and criteria
Written exam

The condition for obtaining credit is 1. attendance (maximum two absences are allowed) and 2. active preparation for lectures, verified continuously in the form of tests. In order to receive credit, an overall 70% pass rate on both the midterm and final tests is required.
Recommended literature
  • Berger, A. A. Media and communication research methods: an introduction to qualitative and quantitative approaches.
  • BOYD, A. Zpravodajství v rozhlase a televizi. Příručka pro novináře. Praha: Centrum nezávislé žurnalistiky, 1995.
  • Burton, G., & Jirák, J. (2001). Úvod do studia médií. Brno: Barrister and Principal.
  • Burton,G., Jirák,J.:. Úvod do studia médií. Barristel a Principal 2001 ISBN 80-85947-67-6.
  • Gibson, B., & Hartman, J. Rediscovering grounded theory.
  • Jirák, J., & Köpplová, B. (2009). Masová média. Praha: Portál.
  • Knapp, H. (2014). Introductory statistics using SPSS. Thousand Oaks, Calif: SAGE Publications.
  • MALLETTE, M. F. Příručka pro novináře střední a východní Evropy. Praha: Syndikát novinářů ČR 1994.
  • Mareš, P., Rabušic, L., & Soukup, P. Analýza sociálněvědních dat (nejen) v SPSS.
  • McQuail, D., & Antonínová, H. (2009). Úvod do teorie masové komunikace. Praha: Portál.
  • Reifová, I. a kol. (2004). Slovník mediální komunikace.. Praha: Portál.
  • Sedláková, R. (2014). Výzkum médií: nejužívanější metody a techniky. Praha: Grada.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Palacký University Olomouc, date of update: 20.06.2025 23:54. Data created for academic year 2024/2025