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Lecturer(s)
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Course content
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1. Delimitation of the analytical framework (methods) of written and spoken communication, photos, videos. Analysis of communication: 2.Photos, photos with the headline (and / or) with description, photos in text. 3. Classifiable printed texts without pictures is photos - based on an indicative process (report and its types). 4. Classifiable printed texts without pictures and with photos - based on an informative and descriptive process (paper and editorial riport). 5. Non-classifiable printed texts without pictures and with photos, other genres. 6. Printed text complexes. 7. Classifiable audial texts - based on an indicative process (report and its types). 8. Classifiable audial texts - based on an informative and descriptive process (paper and editorial riport). 9. Non-slassifiable audial texts and its complexes. 10. Classifiable AV / P / (combined audio-video / or written /) texts - based on an indicative process (report and its types). 11. Non-classifiable AV / P / (combined audio-video / or written /) texts - based on the informative and descriptive process (paper and editorial riport). 12. Non-classifiable AV / P / (combined audio-video / or written /) texts and its complexes.
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Learning activities and teaching methods
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Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook)
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Learning outcomes
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The aim of the course is to provide analytical framework for the analysing of media texts and the following apllication of this framework. The verbal as well as nonverbal texts will be analysed.
The ability to apply the analytical framework on the media messages and do the semiotical analysis of the text.
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Prerequisites
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The knowledge of semiotics and text linguistics, basic of photogragy, audial and audiovisual production.
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Assessment methods and criteria
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Student performance
Attending class regularly (75%), actively participating in classroom discussion and structured activities. Coll.: Analysis of media messages.
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Recommended literature
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Berger, A. A. Media and communication research methods: an introduction to qualitative and quantitative approaches.
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Doubravová, J. Sémiotika v teorii a praxi. Praha 2002..
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Eco, Umberto. Teorie sémiotiky. Praha: Arago 2009.
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Gibson, B., & Hartman, J. Rediscovering grounded theory.
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Jílek, V. Žurnalistické texty jako výsledek působení jazykových a mimojazykových vlivů, Olomouc 2009, 120 s., příloha CD..
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Knapp, H. (2014). Introductory statistics using SPSS. Thousand Oaks, Calif: SAGE Publications.
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Kořenský, J. a kol. (1999). Komplexní analýza komunikačního procesu a textu.. České Budějovice.
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Mareš, P., Rabušic, L., & Soukup, P. Analýza sociálněvědních dat (nejen) v SPSS.
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McLuhan, M. Jak rozumět médiím. Praha 1991..
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Sedláková, R. (2014). Výzkum médií: nejužívanější metody a techniky. Praha: Grada.
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