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Lecturer(s)
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Course content
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this course the student learns how to analyze texts from the genre "perspective" of specific genres ? such as newspaper journalism, sitcoms or literature in particular. The student acquires a general understanding of texts (and their contexts) and competence in analyzing one or more genres.
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Learning activities and teaching methods
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Lecture, Work with Text (with Book, Textbook)
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Learning outcomes
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To understand how genres work within a specific context, you will do a genre analysis on a specific type of document produced within this context ( talk show, reality show, series, comics, advertisement). From the documents that you study you will establish a hypothesis about the expectations for these documents and explain how these expectations correspond with what you know about the context that informed the production of these documents.
To better understand your own ability to compose this type of document within this context, you will compare a document that you have produced to what you have learned from your analysis.
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Prerequisites
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The knowledge of semiotics and the concepts of text theory.
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Assessment methods and criteria
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Oral exam
Attending class regularly, actively participating in classroom discussion and structured activities. Coll.: the discussion on your own analysis of text.
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Recommended literature
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Studijní literatura bude zadávána na první hodině konkrétního kursu a bude sestavena ke zvolenému tématu.
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Berger, A. A. Media and communication research methods: an introduction to qualitative and quantitative approaches.
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Gibson, B., & Hartman, J. Rediscovering grounded theory.
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Knapp, H. (2014). Introductory statistics using SPSS. Thousand Oaks, Calif: SAGE Publications.
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Mareš, P., Rabušic, L., & Soukup, P. Analýza sociálněvědních dat (nejen) v SPSS.
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Sedláková, R. (2014). Výzkum médií: nejužívanější metody a techniky. Praha: Grada.
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