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Lecturer(s)
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Course content
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Methodological framework: 1. Identifying and assessing the quality of means of expression 2. The structure of the text. 3. The tematic structure of the text. Analyzed formats: 4. Dialogical formats - Debate 5. Dialogical format - discussion 6. Reflection written and spoken formats - reflection 7. Reflection written and spoken formats - Comment 8. Syjet formats - post a sketch 9. Syjet formats - essay 10. Journalistic texts
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Learning activities and teaching methods
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Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook)
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Learning outcomes
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This course, an introduction to media analysis, endeavors to provide you with basic tools and skills to analyze how text, sound and images are constructed, how they create meaning, how they influence our lives and how they have become embedded in communication.
The ability to apply the analytical frame on the media message and provide language and semiotically oriented message analysis.
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Prerequisites
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The knowledge of semiotics, text linguistics and the basics of photograpy, audial and audiovisual production.
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Assessment methods and criteria
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Student performance
75% regular attendance in class; the presentation of the chosen topic. Coll.: the ability to discuss over developed analysis.
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Recommended literature
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Doubravová, J. Sémiotika v teorii a praxi. Praha 2002..
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Eco, U. Teorie sémiotiky. Praha: Argo 2009..
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Jílek, V. Žurnalistické texty jako výsledek působení jazykových a mimojazykových vlivů, Olomouc 2009, 120 s., příloha CD..
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Kořenský, J. a kol. (1999). Komplexní analýza komunikačního procesu a textu.. České Budějovice.
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McLuhan, M. Jak rozumět médiím. Praha 1991..
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Schreiber, E. Repetitorium Kommunikationswissenschaft, 3. vydání, Verlag Ölschläger, München 1990..
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