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Lecturer(s)
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Slavíčková Pavla, doc. Mgr. Ph.D.
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Poláchová Vašťatková Jana, doc. Mgr. Ph.D.
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Course content
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1. Theoretical introduction: basic concepts, history of the field and sources of information (literature, web); 2. Goals, rules and principles of fundraising, ethical behavior in fundraising, legislative framework; 3. Person of the fundraiser; 4. Fundraising strategy (fundraising plan); fundraising argument; 5. Methods and techniques of fundraising, measurement of effectiveness; 6. Donors and where to find them; how to approach donors; how to apply; individual and institutional giving; 7. Corporate donations; sponsoring; 8. Public resources and EU programs; 9. Foundations and their functioning; 10. Model examples.
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Learning activities and teaching methods
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Lecture, Activating (Simulations, Games, Dramatization)
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Learning outcomes
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The aim of the course is to introduce students to the issue of fundraising with a focus on school facilities and non-profit organizations. As part of the course, the content and role of fundraising in the organization will be defined, the students will be introduced to all phases of creating a fundraising strategy, or drawing up a fundraising plan. The presentation will include a description and examples of various forms of fundraising, including the latest trends in the Czech Republic and abroad, and the range of sources from which support can be requested will be defined.
Basic orientation in fundraising issues. Ability to build a fundraising strategy.
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Prerequisites
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The interest in the subject.
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Assessment methods and criteria
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Student performance, Final project
To be success, the following requirements must be met: 1) active participation 2) home preparation 3) processing of the project
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Recommended literature
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Free Fundraising Resources Library.
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https://byznysprospolecnost.cz/.
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https://fundraising.co.uk/.
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https://www.donorsforum.cz/.
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https://www.fundraising.com/.
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https://www.fundraisingregulator.org.uk/.
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https://www.justgiving.com/fundraising.
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http://www.fundraising.cz.
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http://www.neziskovky.cz/.
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Bergerová, M. (2011). Fundraising pro školy. Praha.
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Šobáňová, P. (2008). Fundraising. Ostrava.
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