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Lecturer(s)
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Ondrušková Dana, Ing. Mgr. Ph.D.
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Kadlec Jaromír, doc. Mgr. Dr.
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Course content
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Basic concepts of marketing and marketing communication. The marketing mix: product and price. Marketing communication and advertising strategies. Sales and commercial negotiations in marketing practice. Analysis of authentic marketing and economic texts. Specialized marketing terminology in French. Discussion and presentation of marketing topics in a professional context. Application of marketing concepts in model professional situations.
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Activating (Simulations, Games, Dramatization), Group work
- Homework for Teaching
- 25 hours per semester
- Attendace
- 25 hours per semester
- Preparation for the Course Credit
- 25 hours per semester
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Learning outcomes
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The aim of the course is to develop students' ability to use French as a professional language in the field of marketing and communication. The course focuses on acquiring specialized terminology and understanding key marketing concepts related to product, price, distribution, communication, sales, advertising, and commercial negotiations. The course also includes the analysis and interpretation of authentic economic and marketing materials. Particular emphasis is placed on developing professional communication skills, especially the ability to formulate structured arguments, actively participate in professional discussions, and use precise and appropriate language in both oral and written communication.
After completing the course, the student will be able to: understand the basic concepts and principles of marketing in French, use specialized terminology related to marketing and marketing communication, understand and analyse authentic marketing and economic texts, explain key marketing tools and their practical application (product, price, communication, sales), formulate structured arguments and actively participate in professional discussions in French, communicate in model professional situations related to marketing and commercial negotiations.
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Prerequisites
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Knowledge of French at the B2 level. Knowledge acquired in the course KRF/OJ1
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Assessment methods and criteria
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Student performance, Systematic Observation of Student
Completion of the course is conditional upon the student's attendance in class, systematic preparation for individual sessions, active participation in seminars, study of the relevant academic literature, and participation in a final oral discussion during which the acquired knowledge is assessed.
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Recommended literature
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Blanc, M.-A, Le Gall M.-P. (2006). Toute la fonction commerciale. Paris.
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Koníčková, Š. (2013). Notions fondamentales d'économie et de gestion. Olomouc.
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Kotler, P., Keller, K., Manceau, D., Dubois B. (2009). Marketing, management. Paris.
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