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Lecturer(s)
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Ondrušková Dana, Ing. Mgr. Ph.D.
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Course content
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What is management? Effective and efficient management, resource management The functions of a manager The knowledge and skills required in a modern professional world
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Learning activities and teaching methods
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Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook), Group work
- Homework for Teaching
- 12.5 hours per semester
- Preparation for the Course Credit
- 25 hours per semester
- Attendace
- 12.5 hours per semester
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Learning outcomes
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The aim of the course is to develop an understanding of the fundamental principles of marketing strategies and marketing analysis tools and to acquire the ability to apply them in practical situations. Students will become familiar with selected methods for analysing marketing communication and communication strategies and will learn how to apply these tools when working on case studies in the fields of marketing and communication.
The student understands the meaning of the word "management" and is able to appropriately use vocabulary related to this field. They can identify and recognize the different functions of business activities through examples in French, and are able to recognize various managerial roles and competencies applied in business management. The student can argue effectively in French and use the acquired vocabulary in role-playing exercises (Jeux de rôle).
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Prerequisites
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French language proficiency at the B2 level
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Assessment methods and criteria
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Student performance, Systematic Observation of Student
Completion of the course is conditional upon the student's attendance in class, systematic preparation for individual sessions, active participation in seminars, study of the relevant academic literature, and participation in a final oral discussion during which the acquired knowledge is assessed.
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Recommended literature
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Koníčková, Š. (2013). Notions fondamentales d'économie et de gestion. Olomouc.
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