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Lecturer(s)
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Polách Vladimír, Mgr. Ph.D.
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Course content
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1. concepts and definitions: a. Manovich - Lister - Beer & Gane: explanation of definitional concepts; principle of digitization, concept of archive b. Explanation of each concept using developmental and current examples: domestication of computers; first computer games, transformation of virtuality (concepts: interactivity, virtuality). c. Network communication, IM systems, client-server/centre-periphery concepts; protocol and power (concepts: hypertextuality and networking). 2. theoretical approaches: a. The search for a scientific foundation: the rediscovery of M. McLuhan. b. Cyber-optimism of the 1980s as a reaction to the analogue age. Cyberpunk and cyberculture. The "vernacular discourse". c. Data sharing and changing concepts of authorship and rights. Culture jamming. Remix culture. Napster. Jenkins: textual poaching d. Network society theory; Castells vs. van Dijk; Digital Divide; digital natives. e. A critique of NM: AJ Keen; E. Morozov; J. Curran and the future prospects. 3. applications a. Virtualization and hyperreality, idoru. Artificial intelligence in "text". b. The emergence and meaning of information, the collaborative web: web 2.0, web 3.0, Googlearchy and Googlezon. c. Internet of Things, new media as part of everyday life. d. the emergence of AI: from Elisa to Perplexity
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Learning activities and teaching methods
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unspecified
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Learning outcomes
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The so-called "New Media" is a set of different concepts and content that has fundamentally influenced our thinking about media and society since the 1980s. It is a concept discussed both theoretically and explored in an endless number of practical applications. It cuts across all layers of thinking about society ('information society', 'post-industrial society', 'network society'), including cultural production, which is the focus of most attention here. The seminar has three units: it attempts to summarize the different concepts of NM, partly on a diachronic view, and it also deals with different theories related to culture (network culture, participatory culture, counterculture, culture jamming) and some applications (idoru, IoT, smart-home, etc.). We will also peripherally touch upon the issue of artificial intelligence.
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Prerequisites
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unspecified
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Assessment methods and criteria
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unspecified
- processing of one of the offered passwords or your own password (see above: Googlezon, Napster, Elisa; will be available in Moodle); - own contribution, linked to a presentation, in the field of digitisation of the public sphere and culture; to be given at the introductory seminar; - attendance (two absences are allowed);
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Recommended literature
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