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Lecturer(s)
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Kelemen Peter, Ing.
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Kubátová Jaroslava, doc. Ing. Ph.D.
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Drastich Martin, Ing. Ph.D., MBA
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Kosina David, Ing. Ph.D.
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Course content
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Detailed course schedule is available here https://bit.ly/STM1_schedule PLEASE, READ IT CAREFULLY! (copy the link into your search engine)! Course framework topics 1. Digital Marketing Trends in the 21st Century 2. Consumer Behavior and Market Segmentation 3. Brand Management and Strategy 4. The Role of HR in Cultivating Organizational Culture 5. Diversity and Inclusion in the Workplace 6. The Impact of Remote Work on HR Policies 7. Cybersecurity Risks in Modern Businesses 8. Managing Supply Chain Risks 9. Ethical Issues in Risk Management 10. Knowledge Management Systems in Multinational Corporations 11. The Role of AI in Enhancing Knowledge Management 12. Social Networks and Organizational Knowledge Sharing The course is taught by a group of professors - experts in each field. Students are required to complete a written application seminar paper on each series of topics; the total length of the papers is about 20 standard pages. The course is taught with the support of LMS Moodle, where details from individual professors are given at the beginning of the classes. Detailed course schedule is available here https://bit.ly/STM1_schedule
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Learning activities and teaching methods
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Lecture, Dialogic Lecture (Discussion, Dialog, Brainstorming)
- Attendace
- 25 hours per semester
- Homework for Teaching
- 50 hours per semester
- Semestral Work
- 75 hours per semester
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Learning outcomes
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The aim of the course is to develop knowledge of selected topics in management and marketing.
Deep understanding of selected topics in management and marketing and ability to apply gained knowledge
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Prerequisites
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Basic knowledge in management is recommended.
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Assessment methods and criteria
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Essay, Student performance, Seminar Work
Attendance 100 %. Absence is possible only when a medical or official confirmation of the reason is provided. This confirmation has to be delivered directly to the guarantee of the course ass. prof. Jaroslava Kubátová no later than at the closest lecture after the absence (personally or via email). Active participation. Assigned tasks completion 100%. Students are required to complete a written application seminar paper on each series of topics; the total length of the papers is about 20 standard pages. Details and deadlines will be provided by the professors. Grading scale Grade: Points A: 90-100 B: 80-89 C: 70-79 D: 60-69 E: 50-59 F: 49 and less
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Recommended literature
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See list in Requirements.
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See the course in Moodle please. .
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Dalkir, K. (2023). Knowledge management in theory and practice (4th ed.). MIT Press.
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Harkins, M. W. (2016). Managing risk and information security: Protect to enable (2nd ed.). A Press.
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Mensi-Klarbach, H., & Risberg, A. (Eds.). (2019). Diversity in organizations: Concepts and practices (2nd ed.). Bloomsbury Academic.
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Phillips, J. M. (2023). Human resource management: An applied approach (3rd ed.). SAGE Publications.
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Solomon, M. R. (2023). Consumer behavior: Buying, having, and being, global edition (13th ed.). Pearson Education.
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Waters, D. (2016). Supply chain risk management: Vulnerability and resilience in logistics (2nd ed.). Kogan Page.
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