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Lecturer(s)
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Kročil Ondřej, Mgr. Ph.D.
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Course content
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INTRODUCTION TO THE COURSE OF THE ENTREPRENEURSHIP Employee vs. Self-employed vs. businessman Defining basic terms (business, entrepreneur, business environment, enterprise) Reasons to start a business Nature of business and entrepreneurship BUSINESS PROCESS, SUCCESSFUL FACTORS OF ENTERPRENEURSHIP, ENTERPRENEUR PERSONALITY Critical success factors of starting a business Searching, identifying and assessing of business opportunities Choosing a business subject, defining a competitive advantage and target group of customers Entepreneur personality Motivation for doing business BUSINESS PLAN AND FOUNDING BUDGET Types and roles of business plans Structure of the business plan Lean Canvas Founding budget LEGAL ASPECTS OF ENTREPRENEURSHIP AND SELECTION OF LEGAL FORMS OF BUSINESS Legal aspects of business in the Czech Republic Choosing of appropriate legal form of business in relation to the activity being carried out Entrepreneurship of an individual, a trading company Intellectual property protection ESTABLISHING OF BUSINESS ACTIVITIES AND SELECTED ESSENTIAL OBLIGATIONS OF THE ENTREPRENEUR Business start-up opportunities (start-up, purchase, rental, franchising) Establishment of a self-employment and limited liability company Sources of funding to start a business Obligations of the entrepreneur towards state administration (tax office, social security administration, health insurance company) Obligations of the entrepreneur towards employees (social security administration, health insurance company, statutory liability insurance of the employer) ECONOMIC ASPECTS OF BUSINESS Property and capital structure of the enterprise Costs, revenues and business results Financing sources and their specifics MARKETING STRATEGY AND COMMUNICATION, MARKETING PLAN Marketing, 4P Acquiring of market information, CRM Marketing strategy and communication, marketing plan Brand building SMALL AND MEDIUM ENTERPRISES Defining Small and Medium Business The position of small and medium-sized companies in the economy The specifics of small and medium business management Prospects and risks of small and medium-sized businesses Support for small and medium-sized businesses RISK, INNOVATION, ETHICS, AND TRENDS IN BUSINESS Problems driving the growth of a new business Innovative strategies, types of innovation, innovation opportunities and their evaluation Business ethics Corporate Social Responsible business, social entrepreneurship Family business Start-up as a phenomenon of the present PRESENTATION AND DEFENCE OF BUSINESS PLANS
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Learning activities and teaching methods
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Lecture, Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Activating (Simulations, Games, Dramatization)
- Attendace
- 20 hours per semester
- Semestral Work
- 30 hours per semester
- Homework for Teaching
- 25 hours per semester
- Preparation for the Exam
- 25 hours per semester
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Learning outcomes
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The aim of the course is to introduce undergraduates into basic conditions, relationships and principles of entrepreneurship. Practical part of training, focused on the creation of a founding budget, business plan and their importance to both a company and the environment outside it, is emphasized within the selected topics. The course is concluded by creation of a business plan within a selected field of business, and its presentation and defense in the form of discussion. The course integrates use of knowledge from individual economic disciplines of finance, accounting, banking, business economics, management and marketing. The course will provide basic theoretical and practical information for creation of one´s own business. Special emphasis is placed on the principles of sustainability in business.
Student will gain the ability to make practical use of knowledge in the business plan making and founding budget. Student will acquire a comprehensive overview of the necessary knowledge concerning the business activities of small and medium-sized companies from preparing a business plan and budget for the founding, through marketing activities to financial management. Student will be informed about the system of subsidies to small and medium-sized businesses and will be able to choose an appropriate form of subvence for his/her business. Student will understand the basic principles of business and be capable to draw up a business plan, including the budget. Student will be well informed about the changes in management caused by globalization trends, and he/she will learn about new forms of business.
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Prerequisites
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The course is designed for students of 2nd year of master's program and its conclusion requires knowledge of basic economic disciplines gained from previous studies and the ability of their integration and interconnection.
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Assessment methods and criteria
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Oral exam, Student performance, Systematic Observation of Student, Seminar Work, Written exam
The course is finished by test. Participants must pass the credit test. Student gets credit for active participation in seminars, preparation for course, presentation and defense of a business plan. Two absences are allowed.
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Recommended literature
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Alexander Osterwalder, Yves Pigneur, Tim Clark. (2010). Business Model Generation: a Handbook for Visionaries, Game Changers, and Challengers. Hoboken.
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Blažková, M. (2007). Marketingové řízení a plánování pro malé a střední firmy. Praha: Grada Publishing.
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D. Priesley. (2015). Revoluce v podnikání: Nebojte se zbohatnout na tom, co vás baví. Praha.
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E. Ries. (2015). Lean startup: jak budovat úspěšný byznys na základě neustálé inovace. Brno.
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Fotr, J., Souček. J. (2005). Podnikatelský záměr a investiční rozhodování. Praha.
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Ch. Guillebeau. (2013). Startup za pakatel: objevte způsob, jak pracovat na sebe a živit se tím, co vás baví. Brno.
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I. Jáč, P. Rydvalová., M. Žižka. (2005). Inovace v malém a středním podnikání. Praha.
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J. C. Collins, J. I. Porras. (2016). Jak vybudovat trvale úspěšnou firmu: úspěšné návyky vizionářských společností. Praha.
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J. Valach a kol. (1999). Finanční řízení podniku. EKOPRESS Praha.
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Koráb, V., Režňáková, M., & Peterka, J. (2007). Podnikatelský plán. Brno: Computer Press.
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Lukeš, M., & Nový, I. (2005). Psychologie podnikání: osobnost podnikatele a rozvoj podnikatelských dovedností. Praha: Management Press.
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M. Lukeš, M. Laguna. (2010). Enterpreneurship: a psychological approach. Praha.
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M. Synek a kol. (2003). Manažerská ekonomika. GRADA Publishing, Praha.
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Marty Neumeier. (2006). The brand gap: how to bridge the distance between business strategy and design. Indianapolis.
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Michael E. Gerber. (2011). Podnikatelský mýtus: proč většina začínajících firem skončí a jak tomu předejít. Praha.
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Nirmalya Kumar. (2000). Marketing jako strategie vedoucí k úspěchu. Praha.
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P. Knight. (2007). Vysoce efektivní marketingový plán: 15 kroků k úspěchu v podnikání. Praha.
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Peter A.Thiel, Blake Masters. (2015). Od nuly k jedničce: úvahy o startupech, aneb, jak tvořit budoucnost. Brno.
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R. Abrams. (2014). Successful business plan secrets & strategies: America's best-selling business plan guide. Palo Alto.
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R. T. Kiyosaki, S.L. Lechter. (2006). Co máte vědět než začnete podnikat: 10 praktických lekcí, které by měl znát každý podnikatel o budování mnohamilionového byzsnysu. Praha.
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Robert Vlach. (2017). Na volné noze. Praha.
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S. Blank, S. G. Blank, B. Dorf. (2012). The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company.
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Sb. Zákon č. 455/1991 Sb., o živnostenském podnikání ? v platném znění.
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Sb. Zákon č. 586/1992 Sb., o daních z příjmů ve znění pozdějších předpisů.
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Sb. Zákon č. 589/1992 Sb., o pojistném na sociální zabezpečení a příspěvku na státní politiku zaměstnanosti v platném znění.
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Sb. Zákon č. 592/1992 Sb., o pojistném na všeobecné zdravotní pojištění v platném znění.
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Sb. (2012). Zákon č. 90/2012 o obchodních korporacích. Praha.
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Sb. 5. Zákon č. 47/2002 Sb., o podpoře malého a středního podnikání ? platném znění.
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Srpová, J., & Řehoř, V. (2010). Základy podnikání: teoretické poznatky, příklady a zkušenosti českých podnikatelů. Praha: Grada Publishing.
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Srpová, J. a kol. (2011). Podnikatelský plán a strategie. Praha: Grada Publishing.
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Staňková, A. (2007). Podnikáme úspěšně s malou firmou. Praha: C.H. Beck.
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Synek, M., & Kislingerová, E. (2010). Podniková ekonomika. Praha: C.H. Beck.
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U. Wupperfeld. (2003). Podnikatelský plán pro úspěšný start. Praha.
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Vladimír John. (2016). Jak podnikat bez rizika. Praha.
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Vojík, V. (2010). Specifika podnikání malých a středních podniků v tuzemsku a v zahraničí. Praha.
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