Palacký University Olomouc
Study programmes & Course catalogue
for academic year 2024/2025
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Course: Marketing management and marketing planning

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Course title Marketing management and marketing planning
Course code KAE/MMPN
Organizational form of instruction Lecture + Lesson
Level of course Master
Year of study not specified
Semester Summer
Number of ECTS credits 5
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Kosina David, Ing. Ph.D.
  • Chovancová Miloslava, doc. Ing. CSc.
Course content
unspecified

Learning activities and teaching methods
Lecture
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
Student performance

Recommended literature
  • Fifield, P. (2008). Marketing strategy masterclass: The 100 questions you need to answer to create your own winning marketing strategy?; including the new "scorpio" model of market strategy (1. ed). Elsevier/Butterworth-Heinemann..
  • Hanzelková, A. (2009). Strategický marketing: Teorie pro praxi (Vyd. 1). C.H. Beck..
  • Chernev, A. (2018). Strategic marketing management (Ninth edition). Cerebellum Press..
  • Chernev, A. (2020). The marketing plan handbook (Sixth edition). Cerebellum Press..
  • Kotler, P., Keller, K. L., Juppa, T., & Machek, M. (2013). Marketing management (4. vyd.). Grada..
  • Mariadoss, B. J. (2017). Core Principles of International Marketing. 4th Edition. Press Books. Open Source, dostupné na https://opentext.wsu.edu/cpim/.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Palacký University Olomouc, date of update: 12.06.2025 23:55. Data created for academic year 2024/2025