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Lecturer(s)
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Slavíčková Pavla, doc. Mgr. Ph.D.
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Course content
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1. Theoretical introduction: terminology, history, and literature 2. Objectives, rules and principles of fundraising, ethics in fundraising, fundraising, legislation in connection with fundraising, fundraising and internet 3. The person of fundraiser 4. Fundraising strategy (fundraisiong plan), fundraising argument 5. Methods and techniques of fundraising, measuring the effectiveness 6. Individual and institutional donorship 7. Companies and their strategy of donorship 8. Public resources and EU programs 9. Foundations 10. Model examples
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Learning activities and teaching methods
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Dialogic Lecture (Discussion, Dialog, Brainstorming), Activating (Simulations, Games, Dramatization)
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Learning outcomes
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The aim of the course is to acquaint students with fundraising issues, to define its content and role within the organization, to acquaint the participants with the fundraising strategy as well as with various forms of fundraising and the spectrum of sources for which support can be requested.
The student will be oriented in the issue of fundraising in the Czech Republic, will be able to write fundraising strategy in organization, actively seek and find sources and last but not lease ask for support.
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Prerequisites
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Students´ interest in the issue.
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Assessment methods and criteria
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Student performance
- active participation of students in the range min. 80% - homeworks - presentation in the classroom
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Recommended literature
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České centrum fundraisingu.
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Darujme.cz.
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Free Fundraising Resources Library.
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Informační servis pro NNO.
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Nadace Neziskovky.
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Nadace VIA.
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Bergerová, Marcela. (2011). Fundraising pro školy. Praha.
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Boukal Petr a kol. (2013). Fundraising pro neziskové organizace. Praha.
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Ledvinová Jana. (2013). Profesionální fundraising : jak se osvobodit od finanční závislosti. Praha.
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Machálek, Petr - Nesrstová, Jitka. (2011). Základy fundraisingu a projektového managementu. Brno.
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Michael Norton. (2003). Praktický průvodce fundraisingem pro neziskové organizace. Praha.
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Šobáňová, Petra. (2010). Fundraising. Ostrava.
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Vít, Petr. (2015). Praktický právní průvodce pro neziskové organizace. Praha.
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