Course: Etiquette in the intercultural settings

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Course title Etiquette in the intercultural settings
Course code KAE/EIP
Organizational form of instruction Seminar
Level of course Bachelor
Year of study not specified
Semester Winter and summer
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Slavíčková Pavla, doc. Mgr. Ph.D.
Course content
Business communication 1) Prerequisites for effective and successful communication 2) Communication with customers and business partners 3) Internal communication in the company 4) Negotiation and conflict resolution 5) Presentation and moderation Business etiquette 6) The importance and role of business etiquette in a professional environment 7) Business dress and dress codes 8) Dining and social etiquette 9) Behavior at work and social events 10) Etiquette in the workplace, during business visits and trips, and when signing contracts

Learning activities and teaching methods
Monologic Lecture(Interpretation, Training), Activating (Simulations, Games, Dramatization)
  • Attendace - 24 hours per semester
  • Homework for Teaching - 15 hours per semester
  • Preparation for the Course Credit - 36 hours per semester
Learning outcomes
The aim of the course is to acquaint students with the field of business communication and modern conception of etiquette, whose knowledge is essential for all future managers, entrepreneurs, traders and other workers who come into contact with people within their profession. The course consists of two main thematic parts: business etiquette (business dress, social dining, work and social events, workplace behavior, visits and business trips, signing contracts etc.) and business communication (customer communication, company communication, negotiation, presentation etc) .) International specifics are included in the explanation.
The student is able to apply the principles of effective business communication and modern professional etiquette in various work and social situations and adapt their actions to the cultural specifics of the international environment.
Prerequisites
The basic insight in the matter.

Assessment methods and criteria
Student performance

1. attandence - min. 80% 2. active participation in lessons 3. exam
Recommended literature
  • The Debretts.
  • The Emily Post Institute.
  • Berkland, M. K., & Buxbaum, A. G. (Eds.). Intercultural communication for the global business professional. 2024.
  • Božena Buchtová, Jiří Pokorný. (2004). Podnikání a kulturní odlišnosti. Brno.
  • Du-Babcock, B., & Babcock, R. D. D. he art of intercultural business communication: A competency-based approach. 2025.
  • Eduard Mazák. (2010). Etika a etiketa podnikání v pojišťovnictví, bankovnický a finančních službách . Praha.
  • František Rob. (2007). Diplomatický protokol a etiketa. Praha.
  • Chaney, L. H., & Martin, J. S. Intercultural business communication (6th ed.). 2021.
  • Kocourková Jarmila. (2009). Etiketa na cesty aneb jiný kraj, jiný mrav. Brno.
  • Ladislav Rýznar. (2006). Rozmanitosti EU (25 tváří Evropy). Praha.
  • Ladislav Rýznar. (2008). Společenský protokol v různých kulturách. Kunovice.
  • Ladislav Špaček. (2013). Business etiketa a komunikace. Praha.
  • Ladislav Špaček. (2008). Nová velká kniha etikety. Praha.
  • Libor Hlaváček. (2010). Základy společenské etikety pro úředníky. Praha.
  • Scott D. Seligman. (2007). Čínská obchodní etiketa. Brno.
  • Soňa Gullová. (2011). Mezinárodní obchodní a diplomatický protokol. Praha.
  • Taylor Shirley. (2009). Emailová etiketa. Praha.
  • Tuleja, E. A. Intercultural communication for global business: How leaders communicate for success. 2021.
  • Václav Šťastný. (2009). Organizační protokol: firem, institucí, jednotlivců. Praha.


Study plans that include the course
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Faculty: Faculty of Arts Study plan (Version): Korean for Business (2019) Category: Philological sciences 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Arts Study plan (Version): Ukrainian Philology Aimed at Translation and Business (2025) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Polish Philology Aimed at Translation and Business (2025) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Ukrainian Philology Aimed at Translation and Business (2019) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Italian Language and Culture (2021) Category: Philological sciences 1 Recommended year of study:1, Recommended semester: Winter
Faculty: Faculty of Arts Study plan (Version): Italian Language and Culture (2021) Category: Philological sciences 1 Recommended year of study:1, Recommended semester: Winter
Faculty: Faculty of Arts Study plan (Version): Economic and Managerial Studies (2023) Category: Economy - Recommended year of study:-, Recommended semester: Winter
Faculty: Faculty of Arts Study plan (Version): Russian Philology Aimed at Translation and Business (2019) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Italian Language and Culture (2020) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Russian Philology Aimed at Translation and Business (2025) Category: Philological sciences - Recommended year of study:-, Recommended semester: -