| Course title | Communication for the digital age |
|---|---|
| Course code | KAE/CDAE |
| Organizational form of instruction | Seminar |
| Level of course | Bachelor |
| Year of study | not specified |
| Semester | Winter and summer |
| Number of ECTS credits | 3 |
| Language of instruction | Czech |
| Status of course | Compulsory-optional |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
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| Course content |
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Teaching blocks 2027: TBA Introduction to business communication in the digital age Principles of interpersonal communication Principles for business messages Social media for business communication AI in business communication
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| Learning activities and teaching methods |
Dialogic Lecture (Discussion, Dialog, Brainstorming)
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| Learning outcomes |
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Communication patterns are changing considerably nowadays. This shift is based upon the new information and communication technologies. The ability to communicate effectively and efficiently in this new digital environment can be crucial for professional success. The aim of the course is to prepare the students for business communication in the 21st century.
Professional competences: Understanding the nature of communication Effective and efficient communication in the current work environment Professional skills: Effective message formulation Attentive listening On-line cooperation General skills: Effective online self-presentation Effective networking |
| Prerequisites |
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No particular prerequisites required.
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| Assessment methods and criteria |
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Student performance, Seminar Work
Requirements to pass the course are 75% presence, active participation in teaching blocks (based on knowledge from reading), final assignment completion, and submission according to given requirements. All details are provided in the course syllabus in Moodle (available at the beginning of the course). Grading scale (for international students only): A 90-100 B 80-89 C 70-79 D 60-69 E 50-59 F 49 and less |
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Arts | Study plan (Version): Korean for Business (2019) | Category: Philological sciences | 2 | Recommended year of study:2, Recommended semester: Summer |
| Faculty: Faculty of Arts | Study plan (Version): Economic and Managerial Studies (2019) | Category: Economy | - | Recommended year of study:-, Recommended semester: Summer |
| Faculty: Faculty of Arts | Study plan (Version): French oriented on applied economics (2021) | Category: Philological sciences | 2 | Recommended year of study:2, Recommended semester: Summer |
| Faculty: Faculty of Arts | Study plan (Version): Indonesian Studies (2022) | Category: Philological sciences | 2 | Recommended year of study:2, Recommended semester: Winter |
| Faculty: Faculty of Arts | Study plan (Version): Korean Studies (2023) | Category: Philological sciences | 2 | Recommended year of study:2, Recommended semester: Summer |
| Faculty: Faculty of Arts | Study plan (Version): Economic and Managerial Studies (2023) | Category: Economy | - | Recommended year of study:-, Recommended semester: Summer |
| Faculty: Faculty of Arts | Study plan (Version): French oriented on applied economics (2019) | Category: Philological sciences | 2 | Recommended year of study:2, Recommended semester: Summer |
| Faculty: Faculty of Arts | Study plan (Version): Korean Studies (2022) | Category: Philological sciences | 2 | Recommended year of study:2, Recommended semester: Summer |