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Lecturer(s)
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Course content
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Specifics of the market of for-profit and non-profit organizations Marketing research Specifics of intangible product Marketing characteristics Marketing plan Ways of marketing communication
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Learning activities and teaching methods
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Lecture, Dialogic Lecture (Discussion, Dialog, Brainstorming), Group work
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Learning outcomes
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The main goal of the course is to acquaint students with the concept of marketing in the non-profit sector, to distinguish between profitable and non-profit markets, and to understand the specifics of an intangible product. The innovation of the subject was supported within the project Support of Interdisciplinary Studies and Innovations of Study Subjects at Palacký University in Olomouc, CZ.1.07 / 2.2.00 / 28.0091.
Students acquire basic skills in drawing up a marketing plan of non-profit organizations, and are introduced into the specifics of marketing services and methods of marketing communication.
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Prerequisites
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Successful completion of the Course Economics I and Economics II
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Assessment methods and criteria
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Student performance, Seminar Work
active participation in classes written processing of the given example
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Recommended literature
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Bačuvčík, Harantová. (2016). Sociální marketing. Zlín.
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Bačuvčík, R. Marketing. Zlín.
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Hannagan, T.J. (1992). Marketing pro neziskový sektor. Praha.
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