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Lecturer(s)
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Franc Jaroslav, doc. Mgr. Th.D.
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Müllerová Veronika, Mgr. Ph.D.
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Pustějovská Ivana, Mgr.
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Hrudníková Eva, Mgr.
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Vetešková Michaela, Mgr.
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Kunz Daniel, Mgr.
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Matela Pavel, MgA. Ph.D.
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Štreit Jindřich, prof. Mgr.
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Strýčková Jana, Mgr.
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Pospíšil Rostislav, Mgr.
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Course content
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defining the purpose and target audience of the practical output; translating academic knowledge into a practical form; the relationship between the theoretical and practical parts of the project; formulating the key message and communication objective; selecting an appropriate media or communication format; developing the concept and script of the practical output; creative and innovative approaches to presenting the topic; working with text, images, sound, video, data, and other forms of communication according to the nature of the project; academic accuracy and fact-checking in the practical output; ethical issues in communication and potential risks associated with presenting the topic; copyright, licensing, and working with visual, audio, and audiovisual materials; preparing the professional presentation and defence of the project.
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Learning activities and teaching methods
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Dialogic Lecture (Discussion, Dialog, Brainstorming)
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Learning outcomes
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The aim of the course is to prepare students to design, produce, and professionally present the practical part of their bachelor's project, which is thematically based on the theoretical part of the project. Students will learn to translate the academic knowledge and conclusions of the theoretical part into an appropriate media, communication, or other practical output. Emphasis is placed on academic accuracy, working with target audiences, creativity, ethical considerations, the selection of an appropriate format, and the ability to professionally present and defend the resulting output.
Integrative Learning Students must connect theoretical knowledge with practical application and transfer knowledge acquired throughout their studies to a new and complex output. The competency also includes so-called integrative communication, that is, the ability to select a format, language, and mode of presentation that correspond to the content, purpose, and target audience. Creative Thinking Students create an original practical output and seek appropriate ways to communicate an academic topic clearly, effectively, and creatively. This involves the ability to combine and synthesise existing ideas in new ways and to work innovatively. Problem Solving The practical part involves solving a specific communication or creative problem: How should the topic be presented? For whom? In what format? What message should be chosen? What are the limitations and ethical risks? Problem solving is a process involving the definition of a problem, the search for strategies, the design of a solution, its implementation, and the evaluation of the result.
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Prerequisites
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A mandatory requirement for the media presentation of a bachelor's thesis is that the student must have completed work with the chosen medium in the seminars of one of the thematic blocks.
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Assessment methods and criteria
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Student performance
Students are required to consult individually with their supervisor. Unless the supervisor determines otherwise and provides a consultation schedule, it is the student's responsibility to initiate and attend consultation meetings on a regular basis. Students will prepare the practical part of their bachelor's project, which: is based on an academic topic and the theoretical foundation of the project; translates relevant knowledge into an appropriate practical or media format; corresponds to a defined purpose and target audience; respects the requirements of academic accuracy and ethical communication; results in a final version of the media output; can be professionally presented, defended, and critically reflected upon.
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Recommended literature
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BERNARD, Sheila Curran. Documentary Storytelling Creative Nonfiction on Screen. New York. 2016.
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TU, Duy Linh. Feature and Narrative Storytelling for Multimedia Journalists. New York. 2015.
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