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Lecturer(s)
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Müllerová Veronika, Mgr. Ph.D.
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Course content
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Crisis events are nowadays represented primarily on the web and social media. The course introduces the tools, interpretation, and analysis of how crisis events are represented through social media and websites, while also providing the basics of understanding the digital environment. It covers key concepts such as UX, UI, cybersecurity, and digital attacks. Students learn to recognize specific and risky behaviors on social networks. The course focuses on timing in the digital environment, distinguishing between formal and content-related elements, and reflecting on the appropriate composition of information and its release schedule. Special attention is devoted to the principles of cybersecurity, safe and ethical sharing, and movement in the online environment. Course structure: UX and UI in the service of crisis communication: What is UX, what is UI Analysis ? UX in practice Analysis ? UI in practice Setting up procedural solutions for communication during a crisis Competence and responsibility ? who is responsible for what and within which timeframe; creating a timeline Cybersecurity and digital attacks ? basics and exercises: how to recognize them, what to do Information flows and their coordination on websites Analysis ? Providing information through websites Analysis ? Providing information through social media Analysis ? Ethical use of text, image, and sound in the digital environment Presentation of seminar papers
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Learning activities and teaching methods
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unspecified
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Learning outcomes
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The learning objectives and learning outcomes are that learners: - be able to analyse the flow of information during crisis management through social networks, taking into account the crisis life cycle; - be able to apply the acquired competences to prepare possible crisis scenarios for organizations, institutions, managers, companies, to design a crisis scenario for working with the web and social networks and to decide on competences in case of a rapid onset of crisis in relation to the presentation of information in the digital environment. - Know and be able to recognize the specifics of information strategies: speed, ethical principles, reliability, correctness, sustainability in relation to the digital environment. - Know how to deal with audience reactions (e.g. panic, fear-mongering, fake news). - master the basics of cybersecurity - recognize a controlled digital attack.
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Prerequisites
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unspecified
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Assessment methods and criteria
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unspecified
Active participation in webinars and continuous completion of assignments, including the study of assigned literature. Required reading: ADAMÍKOVÁ, Anežka a MARVAN, Lukáš BoB (ed.). Digitální design: pohled za pixely: průvodce světem digitálního designu. Praha: Czechdesign, 2017. ISBN 9788090642348. Recommended reading: GOODMAN, Michael; ROMENTI, Stefania; MURTARELLI, Grazia a VALENTINI, Chiara. Organisations' conversations in social media: applying dialogue strategies in times of crises. Corporate Communications: An International Journal. 2014, roč. 19, č. 1, s. 10-33. ISSN 1356-3289. Dostupné z: https://doi.org/10.1108/CCIJ-05-2012-0041. STENGER, Thomas. Social Media and Online Reputation Management as Practice. International Journal of Technology and Human Interaction. 2014, roč. 10, č. 4, s. 49-64. ISSN 1548-3908. Dostupné z: https://doi.org/10.4018/ijthi.2014100104. STEPHENS, Keri K. a MALONE, Patty. New Media for Crisis Communication: Opportunities for Technical Translation, Dialogue, and Stakeholder Responses. TheHandbook of Crisis Communication. 2010, s. 381-395. Dostupné z: https://doi.org/10.1002/9781444314885.ch18. Social Media and Crisis Management: A Review and Analysis of Existing Studies. EUL Journal of Social Sciences. 2018, roč. 9, č. 2, s. 199-215. Dostupné z: https://www.researchgate.net/publication/330468226_SOCIAL_MEDIA_AND_CRISIS_MANAGEMENT_A_REVIEW_AND_ANALYSIS_OF_EXISTING_STUDIES DŘÍMALKA, Filip. HOT: jak uspět v digitálním světě. Žádná velká věda. Brno: Jan Melvil Publishing, 2020. ISBN 978-80-7555-101-6.
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Recommended literature
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