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Lecturer(s)
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Sedláková Renáta, doc. Ph.D.
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Krásová Kateřina, Mgr. et Mgr.
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Course content
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The course is divided into six thematic blocks. Two two-hour class sessions are devoted to each topic (except the introductory session and specific presentation blocks as indicated in the schedule), with each session consisting of one hour of lecture and one hour of seminar (attendance at lectures is mandatory). The individual blocks combine theoretical foundations with practical exercises and interactive methods. Course Topics: 1. Communication and Self-Awareness: Communication styles, transactional analysis, preventing communication errors, and conflict resolution. 2. Basics of Etiquette and Self-Presentation: Social rules, making a first impression, and techniques for relaxing before a presentation. 3. Presentation software: Working with MS PowerPoint, Prezi, Canva, Google Slides, and the Pecha Kucha format; visual communication and flipchart drawing. 4. Reflection and feedback: Presentations of students' own projects, analysis of individual outputs, and refinement of delivery. 5. Rationality and Emotion in the Media: Critical analysis of information; the psychology of persuasion versus manipulation; fake news and confirmation bias. 6. Copywriting: The art of writing clearly for the general public; defining personas; working with taglines and lead paragraphs.
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Learning activities and teaching methods
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Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook), Activating (Simulations, Games, Dramatization), Group work
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Learning outcomes
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The course focuses on developing the key social and communication skills necessary for working in a multimedia environment. Students will learn to plan and prepare presentations using modern tools (PowerPoint, Prezi, Canva, Pecha Kucha) and will master stress management techniques and the art of polished public speaking. A significant portion of the course is devoted to critical analysis of information, recognising disinformation (fake news), understanding the role of emotions in the media, and the ethics of communication. The course also develops copywriting skillsthat is, the ability to write clear and engaging texts for various target audiences. Within the course, we focus on 2-3 specific areas of development (critical thinking, information literacy, or teamwork), which are naturally integrated into the topics covered. The learning objectives are defined using active verbs from Bloom's taxonomy (e.g., analyse, evaluate, create), which help students focus on higher levels of understanding and practical application. The course emphasizes the practical application and co-creation of knowledge.
Upon completing the course, students will be familiar with their own communication styles, will be able to communicate without committing "communication fouls," engage in constructive dialogue, and resolve conflicts without aggression. They will understand the social context and the role of emotions in information processing, and will be able to reflect on their personal development in light of feedback. Students will learn ways to capture their audience's attention and choose the appropriate communication platform to convey information effectively. At the same time, they will master the basic rules of etiquette and demeanor as key elements of a professional presentation. Upon completing the course, students will: - be aware of their communication styles and engage in constructive dialogue without committing "communication fouls" (Teamwork and Ethical Reasoning); - respond constructively to conflict and actively contribute to a positive team atmosphere (Teamwork); - critically analyse arguments in media discussions, recognise manipulation techniques, disinformation, and confirmation bias (Critical Thinking); - effectively search for and ethically use information sources to create media content (Information Literacy); - create visually appealing presentations with a clear central message using modern software, engage with an audience, and manage stressful situations (Oral Communication); - write clear and engaging texts (copywriting) tailored to the chosen platform and specific target audience (Written Communication); - represent themselves and their institution professionally and master the basics of social etiquette (Professional Conduct).
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Prerequisites
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Students must have a good command of the Czech language, be communicative and willing to enter into interactive activities.
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Assessment methods and criteria
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Student performance, Analyssis of the Student's Portfolio, Seminar Work
Students are evaluated using a point system; a minimum of 100 points is required to earn credit. - Attendance: 5 points for each class attended (max. 60 points). - Homework: 10 points for each of the 5 assignments completed (max. 50 points). - Total: If a student meets the attendance requirement and completes all assignments, they will earn 110 points. - Special assignments: If a student is short on points, they may ask the course instructor for special homework assignments (10 points per assignment). Homework assignments (10 points per assignment) are graded using the LOUIS rubric. - Feedback: Each assignment will be graded on a 5-point scale (Excellent, Proficient, Developing, Needs Improvement, Inadequate). - Criteria: Not only the subject matter but also progress in the given competency is assessed (e.g., for a presentation, organisation, language, and delivery of the message are evaluated). - Responsibility: Students take on greater responsibility for their own learning by knowing the explicit assessment criteria in advance. Self-Assessment (LOUIS Questionnaire) The course now includes the measurement of competency growth: - Entry Questionnaire: At the beginning of the semester, students assess their level in selected LOUIS competencies. - Exit Questionnaire: At the end of the semester, students reflect on their progress and identify the learning activities that helped them the most.
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Recommended literature
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ARIELY, Dan. (2024). Nesmyslnost. Praha.
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BASU, Andreas a FAUST, Liane. (2013). Umění úspěšné komunikace: jak správně naslouchat, řešit konflikty a mluvit s druhými lidmi. Praha.
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CIALDINI, Robert B. Nové zbraně vlivu: psychologie přesvědčování i v online světě. Brno. 2023.
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DUARTE, Nancy. (2008). Slide:ology: the art and science of creating great presentations. Sebastopol.
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GALLO, Carmine. (2012). Tajemství skvělých prezentací Steva Jobse: jak si získat každé publikum. Praha.
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HANDLEY, Ann. (2016). Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content.
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HORŇÁKOVÁ, Michaela. (2015). Copywriting.
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CHIVERS, Barbara a SHOOLBRED, Michael. (2007). A student's guide to presentations: making your presentation count. Los Angeles.
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KAHNEMAN, Daniel. (2012). Myšlení, rychlé a pomalé. Brno.
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KAHNEMAN, Daniel; SIBONY, Olivier a SUNSTEIN, Cass R. (2021). Šum: O chybách v lidském úsudku. Brno.
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KLIMEŠ, David. Conceptualizing "sponsored authenticity" in sustainable influencer marketing. 2022.
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KOUKOLÍK, František. (2021). Bulšit: O žvanění v politice, vědě i každodenním životě. Praha.
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MCRANEY, David. (2019). How minds change. Great Britain.
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NEWPORT, Cal. (2021). A world without email. New York.
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REYNOLDS, Garr. Prezentace a zen: jednoduše a srozumitelně o designu prezentací a jejich předvádění. Brno. 2009.
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ŠPAČEK, Ladislav. Malá kniha etikety pro každý den. Praha. 2024.
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VOSS, Christopher a RAZ, Tahl. (2016). Nikdy nedělej kompromis. Brno.
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