| Course title | Crisis Communication Tools and Their Ethical Aspects |
|---|---|
| Course code | KMS/PEETA |
| Organizational form of instruction | Lecture + Seminary |
| Level of course | Master |
| Year of study | not specified |
| Semester | Winter |
| Number of ECTS credits | 5 |
| Language of instruction | Czech |
| Status of course | Compulsory |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
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| Course content |
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unspecified
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| Learning activities and teaching methods |
| unspecified |
| Learning outcomes |
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- To introduce learners to the main crisis communication tools used by PR professionals and members of local government or the integrated rescue system during emergencies and when sharing information with the target group. - To teach learners how to properly draft a press release, organise a press conference and use other tools in crisis communication - social networks, crisis advertising etc. - To be able to select the appropriate crisis communication tool and to create an appropriate communication "mix". - Know and be able to apply in practice the ethical principles that are a prerequisite for an effective and sustainable crisis management. communication.
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| Prerequisites |
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unspecified
|
| Assessment methods and criteria |
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unspecified
|
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester |
|---|