Selected chapters from the history of crisis management allow students to understand, through examples of crisis strategies used in the past, how crisis communication strategies were developed and evolved. The course focuses on examples from relatively recent history, presenting the tools and possibilities for information sharing during crises and outlining how major crises of the 20th and 21st centuries were communicated and argued, and how world leaders have used knowledge and possibilities of crisis communication strategy. Through several case studies, students examine examples of good and poor practices. Students also practice researching archival materials to find examples of crisis situations, which are then analyzed in seminars to understand how they were coordinated. Course structure: Introduction ? How crisis communication strategies were conducted in different historical periods, from antiquity to the present ? common features, formal tools, procedures 1938 ? Munich Agreement 1948 ? Rise of the Communist government 1968 ? Occupation of Czechoslovakia 1997 ? Flooding in Moravia 2020 ? COVID-19 pandemic Examples of changes in information-sharing strategies by world leaders How modes of expression change with the onset of a crisis Selection of crisis moments for seminar projects Presentation, analysis, and discussion Presentation, analysis, and discussion Presentation, analysis, and discussion
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Student requirements: active participation in class, submission of the final seminar paper. The presentation of the seminar paper at the end of the semester will assess whether the student can discuss the covered topics with understanding, appropriately interpret case studies, and critically reflect on the open-ended issues addressed. Required reading: ŠTENSOVÁ, Antónia a PČOLINSKÝ, Vladimír. Marketing v politike. Bratilava: Ekonóm, 2005. ISBN 80-225-2074-8. VYBÍRAL, Zbyněk. Psychologie lidské komunikace. Praha: Portál, 2000. ISBN 80-7178-291-2. ČAPKA, František a LUNEROVÁ, Jitka. Tragédie mnichovské dohody: skutečná fakta a odhalené mýty. Brno: Computer Press, 2011. ISBN 978-80-251-3376-7. KOCIAN, Jiří; PERNES, Jiří a TŮMA, Oldřich. České průšvihy, aneb Prohry, krize, skandály a aféry českých dějin let 1848-1989. Brno: Barrister & Principal, 2004. ISBN 80-86598-87-X. PENNEBAKER, James W. The secret life of pronouns: what our words say about us. New York: Bloomsbury Press, 2011. ISBN 978-1-60819-480-3. Recommended reading: BENEŠ, Edvard. Mnichovské dny. Praha: Naše vojsko, 2003. ISBN 80-206-0673-4. BRENNER, Christiane. Mezi Východem a Západem: české politické diskurzy 1945-1948. Praha: Argo, 2015. ISBN 978-80-257-1399-0. KAPLAN, Karel. Únor 1948: komentované dokumenty. Praha: Epocha, 2018. ISBN 978-80-7557-116-8. KAPLAN, Karel. Kronika komunistického Československa: Klement Gottwald a Rudolf Slánský. Brno, 2009. ISBN 978-80-87029-53-4. KLIMEK, Antonín. Velké dějiny zemí Koruny české: Svazek XIV. 1929-1938. Praha: Paseka, 2002. ISBN 80-718-5425-5. KROLL, Rudolf. Gottwald a jeho doba: válečné představy a poválečná realita. Praha: XYZ, 2019. ISBN 978-80-200-2974-4. KVAČEK, Robert. Československý rok 1938. Praha: Polák Jaroslav - POLART, 2011. ISBN 978-80-87286-11-1. LUKEŠ, Igor. Československo mezi Stalinem a Hitlerem: Benešova cesta k Mnichovu. V českém jazyce vydání druhé. Praha: Prostor, 2018. ISBN 978-80-7260-398-5. PACNER, Karel. Osudové okamžiky Československa. 3., dopl. a přeprac. vyd. Praha: Brána, 2012. 711 s. ISBN 978-80-7243-597-5. PERNES, Jiří. Velké dějiny zemí Koruny české XVII. (1948-1956). Praha: Paseka, 2022. ISBN 978-80-7637-214-6. POPÁLENÝ, Peter. Obrazy nepřítele v Československu 1948-1956. Praha: NLN, 2020. ISBN 978-80-7422-688-5. VERNER, Pavel. Propaganda a manipulace. Praha: Univerzita Jana Amose Komenského, 2011. ISBN 978-80-7452-015-0. ŽANTOVSKÝ, Petr. Politická komunikace - propaganda. Praha: Vysoká škola mezinárodních a veřejných vztahů, 2016. ISBN 978-80-86747-41-5.
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