This course introduces students to the fundamentals of academic research?procedures and rules for generating and verifying scientific knowledge?and equips them with the basic knowledge required to conduct research focused on message analysis. The course covers not only the general principles of social science methodology but also the specific phases of preparing and conducting studies designed to address issues related to crisis events. It emphasizes the practical aspects of research, and students acquire concrete methods for quantitative and qualitative document analysis. The course highlights the importance of the preparatory phase of research, setting objectives, formulating research questions, and choosing an appropriate research design, as well as procedures for data collection and analysis. Empirical skills are practiced through the implementation of a pilot research study. The course provides students with essential knowledge for writing an empirical master?s thesis and prepares them for independent empirical work in their field of study. Course content: Scientific knowledge generation ? methodology of social sciences Mixed methods: combining quantitative and qualitative document analysis Preparing empirical research ? from topic to problem; research objectives and formulation of research questions Empirical research design ? research strategy proposal, preparation of a research project Representativeness ? research unit and sample selection Quantitative methods of text analysis ? content analysis Quantitative content analysis ? preparation of coding manual, data collection (coding), analysis and interpretation of data Quantitative analysis methods ? frequency linguistics, automated coding Qualitative methods of text analysis ? semiotic analysis (first, second, third level of coding) Grounded theory Qualitative methods of text analysis ? structural analysis, narrative analysis Final research report ? data interpretation Presentation and defense of developed research projects
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Successful completion of the course requires the preparation of a final analytical research report on the findings of the team-conducted study, with a length of approximately 5,000 words. Students are expected to be continuously prepared for each class. Preparedness includes the ongoing completion of assigned practical tasks within the group-based, semester-long research project, as well as familiarity with the required literature. Required literature: HÁJEK, Martin. Čtenář a stroj: vybrané metody sociálněvědní analýzy textů. Praha: Sociologické nakladatelství, 2014. ISBN 978-80-7419-161-9. Kol. autorů. Média a realita. Brno: MU, 2000. KUCKARZ, Udo; RADIKER, Stefan. Qualitative Content Analysis: Methods, Practice and Software. London: Sage, 2023. ISBN 978-1529609141. NOVOTNÁ, Hedvika; ŠPAČEK, Ondřej; ŠŤOVÍČKOVÁ JANTULOVÁ, Magdaléna. (Eds.) Metody výzkumu ve společenských vědách. Praha: FHS UK, 2019. ISBN 978-80-7571-025-3. SEDLÁKOVÁ, Renáta. Výzkum médií. Nejužívanější metody a techniky. Praha: Grada, 2014. ISBN 978-80-247-3568-9. Rozšiřující literatura: CHANDLER, Daniel. Semiotics: The Basics. London, New York: Routledge, 2007. ISBN 978-0415363754. KŘEČEK, Jan. Analýza předvolebního vysílání České televize a Českého rozhlasu. Krajské a senátní volby 2016. (výzkumná zpráva) Praha: Fakulta sociální věd Univerzity Karlovy CEMES, 2017. FISKE, John. Introduction to Communication Studies. New York: Routledge, 2010. ISBN 978-0415596497. FOCUS. Analýza mediální reprezentace prezidenta ČR Miloše Zemana a prezidentského úřadu ČR ve vybraných pořadech Českého rozhlasu (výzkumná zpráva). 2017, Dostupné z http://media.rozhlas.cz/_binary/03776046.pdf SAUSSURE, Ferdinand de. Kurs obecné lingvistiky. Praha: Odeon, 1989. SCHULZ, Winfried a REIFOVÁ, Irena. Analýza obsahu mediálních sdělení. 3., nezměn. vyd. Praha: Karolinum, 2011. ISBN 978-80-246-1980-4. SEDLÁKOVÁ, Renáta; LAPČÍK, Marek a BUREŠOVÁ, Zdenka. Analýza reprezentace tématu emigrační vlny z islámských zemí do Evropy a reakcí české politiky a společnosti na tuto emigrační vlnu (výzkumná zpráva), 2016. Dostupné z http://www.rozhlas.cz/rada/tiskovezpravy/_zprava/ctyri-odborne-analyzy-vysilani-ceskeho-rozhlasu-v-roce-2015--1593820.
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