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Lecturer(s)
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Strýčková Jana, Mgr.
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Sedláková Renáta, doc. Ph.D.
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Matela Pavel, MgA. Ph.D.
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Müllerová Veronika, Mgr. Ph.D.
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Vetešková Michaela, Mgr.
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Pustějovská Ivana, Mgr.
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Hrudníková Eva, Mgr.
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Krásová Kateřina, Mgr. et Mgr.
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Course content
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The thematic block is focused on the analysis of media content, that is, on practicing empirical work in the field of media studies.
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Learning activities and teaching methods
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Work with Text (with Book, Textbook), Methods of Written Work, Activating (Simulations, Games, Dramatization), Group work, Analyzing and producing soundtrack, Analyzing and producing audiovisual content
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Learning outcomes
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The thematic block is focused on the analysis of media content, that is, on practicing empirical work in the field of media studies. The aim is: to familiarize students with the basics of scientific work - procedures and rules for generating and verifying scientific knowledge and to equip them with the basic knowledge necessary for the implementation of research studies focused on the analysis of media messages. The course introduces not only the general principles of social science methodology, but also the individual phases of preparation and implementation of specific studies designed in connection with solving issues related to a crisis event. It focuses on the practical level of research and students acquire specific procedures for quantitative and qualitative analysis of media content. Emphasis is placed on the preparatory phase of research, setting goals, formulating research questions and designing an adequate research design, data collection and analysis procedures. Empirical work is practiced during the implementation of a practice research study conducted during the semester in the form of quantitative content analysis. The course provides students with the basic knowledge necessary to write an empirical final bachelor's thesis and prepares them for independent empirical work in the field of media communication studies. With its credit allocation (20 credits), the block corresponds to the scope of 6-8 standard courses, and the amount of work expected from students corresponds to this. Seminars are realized in various teaching forms, eg in the form of a seminar workshop, panel discussion, focus groups, study and presentation of partial topics in classical seminar teaching, etc.). Selected seminars will also be led by the guarantor or invited lecturers. Exercise topics - within the course, students individually process through a selected media (text, audio, multimedia, web, blog, graphic presentation, video, etc.) a selected topic from the discussed issues - submit the processed topic as a sub-project, including thematic and communication analysis and a list of used sources - at the same time prepare a communication and content analysis of the project of one of their randomly selected colleagues Exercises will take place in the form of practical workshops. Selected exercises will be supervised by the guarantor.
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Prerequisites
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unspecified
KMS/KEATE and KMS/KEARO and KMS/KEAGR and KMS/KEAFO
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Assessment methods and criteria
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Seminar Work
The block is concluded with a credit and an exam. A student who has not met the conditions for obtaining a credit cannot take the exam. Students receive credit for their ongoing work during the semester. The conditions for obtaining credit for the theoretical part of the block must be met by the end of the lecture part of the semester (31 March). The teachers of both parts of the block agree on the granting of credit. Students must meet the conditions set out in both the theoretical and practical parts of the block. Obtaining credit is conditional on three tasks that are interconnected: i) Implementation of an empirical semester project and its presentation on the specified day/time. ii) Preparation for classes iii) Successful completion of 2 knowledge tests For more detailed specification of tasks - see NEO. The exam will take place during the exam period in the form of a presentation and defense of a semester work that includes a theoretical and practical part. The student submits the semester work by the specified deadline before the public defense. The theoretical part of the semester work, approximately 8,000 words long, has the structure of a professional article and meets the criteria of a professional text. If the student has not completed the course and is enrolled in it repeatedly, he must meet all the conditions set for obtaining credit and exams, unless otherwise agreed with the teacher at the beginning of the semester. PRACTICAL EXERCISES 1. Media output - photographic exercise. The assignment for the practical part of the media output in photography consists of creating a photographic file on a topic related to the focus of the theoretical work. The topic is consulted in advance and approved by the exercise leader. The output is a set of 10-15 photographs. 2. Media output - radio and text: In the summer semester, the task will be to create a written STORY in the range of 2000-2200 characters including spaces. The story will be a portrait of the selected respondent, offering a short segment of his life related to the topic of the theoretical work. In the case of audio output, it will be a repomontage with a footage of up to 5 minutes. The selected sounds do not have to be identical to the text content. In the repomontage, the author alternates his comments from the studio with the respondent's clips and gradually reveals to the listeners the reasons for his profession or decision or his dilemmas, in this case the story /HLP - deep human story/ works great. 3. Media output - Multimedia exercise The student will design and implement a multimedia project that will synergistically connect media options for the given topic. It is assumed that the output will be in the form of a website that will include a spectrum of images (audiovisual, photography), text and graphic materials. The author of all partial parts will be the student. The exercises will take place in the form of practical workshops. Selected exercises will be supervised by a guarantor. As part of the exercises, the student chooses a different media output from the current offer for each thematic block during their studies so that they gradually gain experience working with various media. How to choose a good exercise for the block: https://teologicka.neolms.eu/group_custom/show/28941
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Recommended literature
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David Deacon, Michael Pickering, Peter Golding, Graham Murdock. Researching Communications: A Practical Guide to Methods in Media and Cultural Analysi. 2021.
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Fiske, John. Introduction to Cummunication Studies. 1990.
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Magdaléna Šťovíčková Jantulová, Hedvika Novotná, Ondřej Špaček. Metody výzkumu ve společenských vědách. 2020.
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McQuail, Denis. Úvod do teorie masové komunikace. 2009. Praha. 2004.
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Sedláková, Renáta. Výzkum médií. Praha. 2014.
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Tomáš Trampota, Martina Vojtěchovská. Metody výzkumu médií. Praha. 2010.
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